What is up everybody Brandon here and today I want to do something really special for our restaurant owners out there
I know you guys are struggling out there to get more customers from Facebook. So say no more
I'm going to give you the 7 steps
That my team uses to organically drive traffic to your Facebook pages, and yes, it is going to be free. So
Really all you have to do is watch this short video and I'm gonna walk you step-by-step through the tactics that we use so sit
Back grab some popcorn grab drink do what you got to do and I'm not gonna waste any more time. Let's get into it
So the first thing that I would recommend doing is to get into those past direct messages
This is a great way to start and what you can do is just give your customers some sort of incentives
To sign up for your VIP programs or your reward programs, you know, these customers are already, you know
Really probably liking your restaurant and they probably are frequent customers
So there are gonna be more than happy to get a couple discounts along the way
The and this is also a great way for you to collect customers information so you can keep them in the loop regarding future offers
For the negative comments that it might be on your page and like the comments and things like that
You know
you might not want to acknowledge the negativity or
What you can do is you can offer them a discount to just depending on how bad their last experience was. So
The next thing that you could do go into the past comments
So this is another great free thing that you could do is just go into the previous
Comments that are on your page and on your past posts and just go respond with them. You know, a lot of great companies are
really taking a focus on this hold up their credibility build up their
Likability and it really gives them an opportunity to kind of give them their brand of personality online
So that's a great thing to do everybody has websites now, so at least I hope so its 2018
so posting the same graphics that you're posting under social medias on your websites with
Reference URL to maybe the coupon that you're doing or the event or whatever
Is a great way to drive traffic to the Dori restaurant
This rapid fire is an absolutely great example of how to post this on your Facebook page
So the next thing that you can do and this is a really easy one
I know this isn't necessarily online, but it's something that you can do in your store is table toppers
These are great places to offer discount at a later time though because you know since your customers are already in the restaurant
There's really no added benefit
To give them a discount right then and there to be honest, and it's actually more beneficial for you
to actually give them a discount at a later time that maybe activates a few days later or something like that so they can
More likely be you know, so they can more likely to be come to your restaurant again
In-store posters and the entrance paired with like in-store fliers at the hostess stand are great, too
Anything to really just get this in front of your customers that are already coming to your store
email and text are a great way in a really effective way to
Get customers into the door and especially during slow hours, you know doing things like BOGO specials that are really spur the moment
Maybe time-sensitive discounts are a great way to stay on the top of your customers minds
You know, why not send out a little text, you know while they're at work
saying hey if you use this coupon code right now you'll get
25% off your total order today at lunch for the office and I'm sure they will more than happy to use
that coupon
Another great thing that you can do is weekly social media updates, you know
Make sure that you're posting content for your Facebook and your Instagram all the time
It's absolutely necessary for you guys to stay relevant in today's marketplace. So make sure you include a good reference URL
So wherever you want your customers go with a clear call-to-action and you'll be set the more you do this
You'll be at the forefront of your customers mind and the better results. You're going to get it straight up in the food business
there's really no reason why you can't just take a picture of an entree and post it on your social media like you have so
Much food going out every single day take a picture of it be proud of it. Share it, you know
the last thing that you can do
organically that is is
Joint community groups. So this is a great example. I literally think I Facebook searched, Cincinnati
Business groups and this was the first one that popped up
But as you see there's a lot of local businesses a lot of local residents and it's just a great way to generate local revenue
Especially with other businesses and catering events if that's your thing for sure
so create a post in a local Facebook community like this and
It'll help you get in front of the local restaurant residents
It'll help you get in front of local
Businesses and it'll just shine light on your business and kind of just get you that brand awareness that you're looking for in the first
place
So guys I hope this was really helpful
I know this was something that I get asked a lot and when I'm presenting to restaurant owners
This seems to be something that helps them out a lot. Just
Visualizing the overall process and kind of checking off all the boxes that they need to be checking
If you are interested in doing a consultation or talking more about you know
Possibly working closer with my team to help your specific business kind of get on track with the Facebook marketing and really driving in traffic
I'd be more than happy to help you
You know, feel free to click the link below
I know what I'm gonna be doing actually for you guys this week is I'm gonna be hosting a webinar that
actually goes a little bit more into depth about
There's another way that we drive traffic and it's actually the main way that we drive traffic to all of our clients pages
And it's actually through Facebook Ads
but we actually use a
specific tool that allows us to track from start to finish how
Much each customer spends each day
And then at the end of the month
We give our clients that report that basically says here's a customer that spent this much on this day
Here's their contact information. Here's their Facebook stuff. You know, it's it's a great thing for our customers. They really really enjoy it
So that's what I'm gonna be doing
I'm gonna be going in depth with that on Thursday
If you are interested in that, please click the link below and I am looking forward to seeing you there
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