Hey, so you want to learn
how to make money with podcasts.
Today, I'm going to go over the different
ways that podcasters are monetizing their show and making money with podcasts.
My name is Luis Congdon, the host of Thriving Launch Podcast. We're
doing five figures a month with our show, traveling the world, and landing celebrity
interviews on a consistent basis. I'm excited to dial in with you about how podcasters are
making money with their show.
So, let's dive into one of the first ways on how to make money with
podcasts.
The very first way and the one that everyone talks about
as the holy grail of podcasting is sponsorships.
Simply put, sponsorship is where a company or an individual pays you
to talk about their brand or their company, and help them drive business and brand awareness.
Well, I think sponsorships are the Holy Grail or something that everyone
talks about.
There are other methods and I want to dive in with those because I
think these are even more important and ones that you can start jumping into right away
regardless of where your show is at.
So one of the other ways that podcasters are making money with their show is
by having a membership site or some program of their own that they're selling through
their show.
Now, if you have a podcast and you've heard about sponsorships, and you're
thinking, "I'm going to land a sponsor, and that's going to be the best thing to do,"
let me give you some advice. Start selling your own products and services right away.
Right from day one, you should start offering your own products
and services. Make commercials and offer it on your website because that is, in my opinion,
the holy grail of podcasting. Own your own product, own your own service, and get 100%
commission for every sale you make.
Now, there are some other ways podcasters are making money with
their show.
Like for example, some podcasters offer a membership exclusive,
something like behind the scenes of the podcast
Let's say you interview somebody that your audience loves, and your
podcast is usually 20 minutes, but you do a 40-minute interview with them. So now, you
can sell the behind the scenes 20 minutes extra of that interview, and you can consistently
do that on a regular basis so that then, the paid members of your podcast can buy it.
One example of that is Mixergy
Mixergy is a very big podcast, and they've
done very well.
One of the things Warner
does through his podcast is he offers membership to behind the scenes of his podcast,
and he does very well, and that's just one example of somebody who's selling behind the
scenes.
Another way on how to make money with podcasts is through
affiliate branding or affiliate sales. One of the ways you can do that is simply Google
products or brands you like and type in the word "affiliate."
Let's say you love Nike shoes or you love iTunes, or you love products
on Amazon. You just type in "Amazon affiliates," and you can sign up to become an affiliate,
and on your website, and on your podcast, offer the affiliate sale of whatever product
you like.
We've covered a few of the ways on how to make money with podcasts,
but I want to give you whole spectrum because you can start implementing all these different
methods as soon as you're ready and right out the gate.
With sponsorships, you can't do it right away. That's why I think
these other methods that I'm talking about, they're way better and this is stuff that
you should be doing if you have a podcast.
One of the other ways is people are selling the transcripts.
Let's say I do a 40-minute interview. It's amazing and awesome, and people
are like, "Hey, I'd like to read the interview. I'd love to get the specific resources or
pull out a quote from the episode."
One of the things that my friend,
Ben Settle and some other guys do are they're
selling the transcripts. What they do is they're like, "If you want to read the show notes
and read the verbatim, and a few other bonuses, for $0.99 or a dollar or $5, you can get the
transcript."
You can use something like rev.com to get your episode transcribed
for a buck or under a buck a minute. It doesn't cost you very much, but you will need to make
some sales at least 20 or 30 or 40 sales to at least make up the difference. But that's
just one more way that people are making money from their podcast.
Now, there's another way people are making money from their podcast,
and it's one that not a lot of individuals are thinking about when they're doing interviews
and when they're doing their show, but it's one that I want to get it into your mind.
I want you to start thinking about this because like I always say, with a podcast, you're
sitting on a gold mine. It is incredible the opportunity you have.
One of the other ways you can do that is to do joint ventures
or affiliates or email drops with your guests.
Let's say you have an awesome guest on your show and they have a
product that your audience would love. Well, you just say to your guest, "Hey, I'd love
to do an email drop for you," or "I'd love to do a commercial for your show and let's
make some money together." That will generate a conversation.
Or, maybe you have a product that their audience would love and
you know that it would be an easy sell for them. You know the metrics, and you're doing
well because you don't want to be like "Hey, you interviewed
Dave Asprey He's somebody I love and sir, I have
a product that I think his audience would like."
But you know what? Dave is in a whole different ball field than me,
so I didn't ask him, "Hey, can we do an email drop of our product with you?" But now, other
people are in a different place. They're in a more open area than others in regards to
the business that we could do together, and it's appropriate, so I ask them.
Now, you can do this. You can ask your guest through an email, or
you can ask them after the show, but you can do business with your guests, and it's something
I want to plug into your mind right now. It's because as you start to rack up all these
interviews and all these connections, don't just think of it as an interview. It's a business
opportunity.
So I've loaded you up with all the different ways that podcasters
are making through their show, and I want to dive into podcasting and profiting with
you deeper. That's why I've even created the website with my co-host, Kamala Chambers.
We've created this awesome website. It's called
paid2podcast and on paid2podcast, I'm going to give
you a free resource that teaches you how to level up your podcasting, so you're not just
asking, "Hey, how do I make money from my show?" "How do I land awesome guests?" "How
do I make these connections viable and work?"
At paid2podcast, we're going to show you that stuff, but we're also
going to dive into podcasting in a way deeper way with you so I'll see you over at paid2podcast.
For more infomation >> Local vets launch business that could make you money - Duration: 1:52. 
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