What's going on guys Joaquin Corrales welcome back to the channel and in this video
I'm gonna teach my girlfriend how to make money online with
$100 and okay the best part about this is that she has no prior experience
whatsoever and she has no idea what it is that I'm gonna be talking about or what I'm going to be teaching her so let's
Get started, so we're gonna do a lot of the things
Where everything that we're going to do is going to be in contact flow so contact fro is an email marketing and sales automation software
I own it and
And we're gonna do everything from building the landing pages to setting up the flows and and as we talk more about it you guys
Will realize how we're gonna start making money online almost instantly with only
$100 so the first thing that we're going to do and just to kind of explain to her what it is that we're going to
Be doing how a lot of people are running?
Advertisement online is that they're they're spending like $20 on setting up an ad and they're sending someone
directly like to a sales page like they're trying to sell them something okay, and that doesn't work because
Well because it's very easy to do because the more people more people will do a certain thing the harder
It is for it to be effective because it becomes like oversaturated right and more than that people don't trust you
They have no idea who you are
Why would they buy what you're putting in front of them right they just saw an ad about you and so what you have to
Do is that you have to run digital?
ads you have to run Facebook ads YouTube ads whatever in a way where you're bringing value to people and and that they're able to
start building trust with you right and
So what you have to do is that you have to keep in mind what your end goal is so for example
She's really into fitness and so her and go in this specific in this specific situation
I guess is to sell the person fitness programs right to sell someone fitness programs
And so as you guys are starting to make money online, that's what you have to keep in mind your end goal
What is your end goal to sell someone?
products that you're able to dropship or to sell someone a course or to sell someone a
software and so when you have that end goal in mind what you have to do is figure out how you could put
something in front of your target market
Then you could use as bait to later get them to do that
you want to do like for example you want your end goal is to sell someone a
Fitness program right so what do you need to what do you need to put in front of people using digital?
Advertisement, which is the $100? That's what we're gonna spend it on
What do you need to put in someone who is eventually gonna buy your program?
So that they're able to trust you they're able to start
To know who you are and you're able to give them value in a way
Which is gonna want them, which is gonna put them in a position where they're later eventually gonna, buy
What it is that you're selling you know what I mean?
and so how we're gonna do that is by building a couple of simple landing pages and all that is is a page on the
Website that people are gonna go to after they see your ad and then we're going to set up some simple email marketing automation
Flows so emails that are gonna
Automatically go to these people, and then we're gonna set up like an ad that's it so it
Maybe it sounds like a lot, but it is it and it's gonna all cost us less than a hundred dollars
And we're gonna start to be able
We're gonna start building a brand we're gonna start selling products and getting people's contact information right which is really the key point there
Because they're going from traffic that you control right traffic. That is on Facebook
Which you could pay to send somewhere to traffic that you own because once you have someone's email address
Then you could just reach out to them and get in touch whatever you want without having to pay
Facebook or anything okay?
so the first thing that we're going to do is that we're gonna build it like a very simple landing page so go to the
landing page section in
in contact flow and
Then just start a new landing page and the cool thing about this is that there are some templates at the top right there are
Some templates so we could start off of and we're gonna have to build two landing pages so the first landing page
Is going to be?
the first page that someone is gonna land out when they
When they click on the ad right so someone clicks on the ad and then they're gonna go to this
Landing page and then the page after that is gonna be the thank-you page
and then we're gonna connect it to a Facebook pixel what the Facebook pixel is is imagine a
so Facebook allows you to create these pictures right in the
advertisement section
And then it tracks
Everyone that comes in to your website so when you create these ads on when we're gonna create a Facebook out when we create that
Ad on Facebook. It's um
It's gonna attract a certain KPI and what that means is that it's going to track what people do
What is your end goal with this ad that you're creating right is it to get people to register for a webinar is it to?
Get people to give you their contact information, so we're gonna use that pic so that facebook gives us for us to tell Facebook
Okay, someone just saw my website, right
This is a page view Facebook is gonna know that who that person is I saw your website
And then in the Thank You page we're gonna tell that Facebook pixel
hey this person just became a lead you see that and then the
advertisement in the Facebook
Portal is gonna show that now we have like one lead or two leads or ten leads it depends
How many people go through and then the Facebook ad starts?
Optimizing for it you get what I mean
Like if you opt if you set when we set our Facebook ad I'm skipping ahead a little bit
But just so you have an idea you start thinking about it
when we set up the Facebook ad we're gonna be able to tell the ad
optimize for leads okay
I want to optimize for this specific thing just optimize for something forget about what it is right doesn't the name doesn't matter
So you're optimizing for lead, which is to get someone's email?
And so as you start getting more leads the ad
automatically starts sending it to people who are more likely to come in so we're gonna have to track that and that's done through the
Facebook pixel like for example the Facebook pin so sick because that's how you know how sometimes you visit a website
and then you go on
You visit a website, and then you go on like Instagram or Facebook, and then you see an ad like right in your face
It's with that because that person's using the Facebook pixel, and they're seeing that you went to your website
And and then you left or you didn't compete a certain action. It's doing that and we're gonna
We're gonna have to do the same thing so
Before we create the landing page
We kind of have to think about what it is that we want to offer people
So since you want to sell them fitness programs?
I think that a good idea would be to give away like three workouts or to give away like a free
Meal plan like something small that's someone that the only person that's gonna be attracted to that
Excuse me that the only person that's gonna be attracted to that is the person that
Eventually is going to do the end goal thing which is buy your program, right?
so let's do that so click on choose a template so we don't have to even build it right click on Tuesday template and
Scroll down we could start with
Keep going keep going
Go up. There's should be one with a video somewhere, so just do this from the offer opt-in. Yeah, click on select and
So we're not gonna do it right now, but what you would do in this landing page is that you would have to film yourself
Kind of talking about what it is that you're giving away right and just you would post it on YouTube
And then you would link in the video on here so that people spend more face time with you like for example
I was watching this video from
From I forgot who I think it was like Tai Lopez or something
He was like how much time does they take like the average woman like a woman. That is not I guess
That doesn't stick around with a lot of guys to sleep with a person, and it was the answer was seven hours and so
That's kind of like the equivalent
In in sales like when you're trying to sell something to someone the more face time they spend with you and the more time
They connect with you you guys become friends and so then they're able to buy more stuff from you right and so that's why you
creating this video to kind of build that relationship with the person that's there so that they see your face they hear you talking and
They spend time with you right which puts you closer to getting the sale
So I'm the cool thing about creating this with contact flow is that obviously all these templates are already there
She just has to change that video change some of the writing at the top, which we're not gonna do right now
But at the bottom is an opt-in that's already created right so people are gonna come in here
They're gonna get they're gonna put their first name their last name their email
And then they're gonna go to another page so for example click on send click on that send me the book section and then click
On write, or don't click on click on edit opt-in, right?
We're gonna edit the opt-in and then the cool thing about this is that whenever someone enters your information on there
They're gonna get added to your contacts' lo account and then you're gonna be able to do whatever you want with that, right
So what we're gonna
Do is that we're gonna tag these contacts with something in specific so type them up here with like the word workout
so what's happening the word workout, so what this means is that every single person that comes to this landing page and
and puts their
Information on here after seeing your video or whatever is gonna get sent into contact flow with the tag workout now press ok
And
Then just click Save and publish
and
Then just put a name like free workout or something
and then just press save
And just like that you already created your first landing page and right there on the screen you have a URL so click on that
URL
Double click it
alright, so yeah right click and then click go to
Open this up here
See so just like that you have this mobile
Responsive super simple website that anyone could go to and they can put in their info
But now we're gonna have to set up the thank-you page
Which is a page that someone goes to after this right and so go back here, and we're gonna create a thank-you page
And we'll do this quick
Just click on new landing page and what you want to try and do in the Thank You pages
And it's something that I've always done that a lot of people don't do is in the thank-you page you guys are gonna want to
Reuse that lead like for example someone just gave you their contact information don't just send them to a thank-you page
that says hey, thanks for signing up or whatever right you have to try and
Distribute that person so you have to tell them hey go follow me on youtube go join my facebook group
Go do this, right
because not everyone is going to do it but a high percentage of the people are and that's how you build huge Facebook groups and
that's how you get more followers on YouTube and on Instagram and the whole thing and so what click on choose a template again and
now
Go down
Maybe even go to course offer
like that would be a good one because at the end of the day what we're trying to do here click on selected what we're
Trying to do here is when we start using our $100 right and running
Advertisement we either want to break even or make a profit and the reason why breaking even still makes sense is
That we're getting people's contact info so now we could keep selling them stuff
You know what I mean
So so how we're going to break even or make a profit is like this like this is a good idea
After they get the free stuff you could send them to this page that offers them the opportunity
To buy something you know what I mean, so we're not gonna fill it out right now
But this would be a really good idea, and it's all a matter of testing when it comes to this
But they're gonna sign up to your free workout. They spent some face time with you already
They know you are you could try and sell them something that makes sense to whatever they're signing up for you know what I mean
So you would do that here?
and then you would send them like to a PayPal page or something like that and
And so you could click on save and put up is let's save this one as well
So put a put like thank you here, and then you could add some you can just drag and drop something later
That's like hey join my facebook group or do this or do that so now we have these two
Landing pages and the next thing that we're gonna
Do is that we're gonna add the tracking codes to it because remember that I told you that?
You want to track every single person that comes in here because maybe later like for example
Maybe later we could run advertisements that are like hey
I want to run a specific ad to everyone who came to free workout, but didn't get to thank you, right
And then you can literally address them like hey
I saw you went to visit my free workout like why didn't you go through with it?
And so I actually already saved the code for that, but what you had to do is create a Facebook pixel
Maybe I'll create a video later on including the Facebook page so if you guys are have any issues with the Facebook picks and all
Of that I mean, there's a ton of videos out there
But if you guys want me to create one on the specific ways that I use it
And how I think it's most effective
Let me know in the comments, but I already made the code for you
So just put them out all the way at the bottom of the screen and then open up the notes
Yeah
So you're gonna copy that top code the top section of code?
and then uh yeah right there copy that and
then this this tracks a
Or actually the bottom one you start with the bottom one so this bottom one only tracks a page view you see that
So you have this Facebook pixel, that's unique to your advertisement account
And this is gonna track a page view which means that every single person that comes in here
Facebook is gonna know who they are so later on you're gonna be able to run ads
Specifically to those people so that's like really cool
So go ahead and copy that then come back here and open up free workout again, so click on the edit button over here
No, just you're gonna edit the site
Yeah, so click on that and then at the top is a tracking codes actually click on unpublished real quick
Click on tracking codes
And then just paste it there and then just leave and then save and publish
Okay, yeah, so now it's tracking that and then the thank you you're gonna have to do the same
So go there on publish it and then
Know with a different code with the other code because this one has to track a pageview enemy because when someone hits this
This section then they became a lead like you now have their contact info because they only get here
They were in the other one you know what I mean
Yeah
So save that and then click on save and publish and then go back to the other one for actually copy that Thank You page
URL
Copy it
and then
Go back to the other one because we're gonna have to send people there after they opt-in so go there real quick to know edit
This one again now
click on click on first name and then you're gonna want to edit opt in and
Then put that URL there as the redirect link
Okay, just press ok and then click save and exit
And then you're all set up like now you have your your landing page, and then your Thank You page
Which is the one that they go to after and so now the next thing that we want to do is?
Someone is going to come to this landing page
We're gonna set up the ads in a little bit
But someone is gonna come to this landing page right here the free workout one
And then they're gonna give you their info and then they're automatically gonna get added to your contacts' lo account
But you need to send them that free workout right like the whatever you
Promised them you have to send it to them so go into the flow section and we're gonna create a very simple flow that's gonna
Allow you to start interacting with these people
Which is ultimately what's gonna allow you to start building your personal brand and to start making money off of your audience, right?
I don't think you clicked on it
Ok so click on a new flow at the top, right
So we're gonna create a new flow and then you're gonna, let's click on choose a template
Let me see if there's any template that we'll be able to use choose the templates at the top section
Let's see so welcome yeah, we'll start with the Welcome sequence so to hit the Welcome
And then you're gonna click on the tag trigger
And then you're gonna put workout remember cuz you put that you want it to tag every single person that came in with workout
So delete that with there's a tag there already
delete workout
And then you're gonna select add
Contacts that are tagged in the future because people are gonna come later on like you always want this to be running automatically
And now just click here
It's like just exit alright
So now you have workout and as you can see now you have the ability to send them emails to wait a day to check
If they open the email and do something else
so we're not gonna set up every single email or actually we'll set up one so click on the first one here and
then your name would go up there so type in your name at the top and
Then
just a random so type in demo at walkie comm
And then click your own manage existing
And so you would come in here and you would
You would drag and drop an image so drag and drop an image into there
and
You would put an image of your program you would put the URL?
Where people can download it and the whole thing so just click save template at the top right and?
Then you could go ahead and leave there
Okay, cool, and then you're able to like wait a day
and then you're able to see that they open that email and then send them another one and begin engaging with them through email and
The cool thing is that we're not really gonna go into it in this video
But you're able to like create products inside of contact flow like you'll be like if you have three different programs, right?
You're able to create products inside a contract flow and have it automatically track whether people are visiting these
These pages or not and then you could start different flows based off of that
So you could start a flow that gets triggered when someone visits your ab workout five times, but they haven't purchased yet
You can start them down an email path like that's really cool
So so we're gonna start something that we're in a way today
We could send them another email and by interacting through with people every once in a while through email and giving them value
Eventually they start trusting and starting knowing who you are and then every once in a while you're gonna pitch them a different product
Right so after let's say ten emails and a couple of days
You would bring in an email in here that tells them hey, I just released this this brand new product
Or I have this ab workout that it could really help you in doing this yeah
It's exactly that and and so you would send them that um you would send them an email pitching that to them
And then you would check that they buy it or not and then do different things
So we're not gonna get into all of that, but that's that's how you really start making the money, right?
But how do we get people in here right and that's how we're gonna use our hundred dollars, so
Go ahead and click save and exit on here
That's not saving exists
And then just put a name here
Yeah
Anything yeah, we're that's fine, so click Save so now we have our landing page set up
We have our flow set up that can allow us to automatically give people what it is that they're coming in with but now
It's the most important part, which is how do we get people into there?
How do we get people into that that funnel that sequence of events right and how we do that is through?
Facebook Ads so go ahead and open up this ads manager up here and
click on create ad
So obviously the account was already created
I'll click on create ad here
and if you guys are watching this and you have no idea how to use Facebook ads at all then I'm gonna link to a
video somewhere up here
It's like a 50 minute video or something where I go over
Everything from like start to finish almost on how you could get started with Facebook Ads
But I'm just gonna give her a quick rundown right now, so what you have here is a whole bunch of different campaign types
Right so depending on what it is that you want to do then?
That's how your campaigns are going to be set up like for example
If you want to just bring a lot of traffic to a website
And you would select the traffic one if you want people to install your app
And you would do that one then you also have engagement and then like for example when I first started running Facebook Ads
I made like the biggest mistake ever was that I started thinking logically
instead of really
selecting the type of campaign and studying the different types of campaigns and
and seeing what it was that I needed to do like for example I
Wanted people to download an e-book right and so I thought okay?
I'm gonna run a traffic campaign because if more people get there then more people are gonna download my ebook right like that makes sense
Well, it didn't happen like that was terrible like not one person
Downloaded my ebook and I lost like over $1,000 on advertisement
It was it was terrible
and it was because the type of campaign that you select here is like super important because it's
Literally what Facebook optimizes for you get what I mean?
so if I if I click on traffic
Facebook is gonna send this ad to everyone on Facebook that they think is going to click on it and go there
But that's it like that's now they're not optimizing for downloads for specific things
So what I needed to do instead and that's what we're gonna
Do here as well is a conversions ad and for example the engagement one is cool because if you do that
If you use an engagement campaign that optimizes for that Facebook is gonna send it to people who are like very likely to engage
Because because obviously they store all the history of everything right and severe if you're a person that
Engages a lot with your different posts, then it's gonna show it like to you for example
but not
Necessarily to you because you're a person that is gonna buy this and we only really care about showing it to a person who's gonna
Buy or who's going to whatever so website conversions is what you're going to select so select the conversions campaign
Type so this is at the highest level the campaign type, and then at the bottom here you see that
There's a key result right and this is what you're optimizing for so are you optimizing for purchases for leads for registrations?
Like I just told you earlier what we're doing no not for purchase like I told you earlier what we're doing in
Your thank-you page is that where we're we're activating the leads
Facebook thing remember that we're telling Facebook hey this person just became a lead and
So depending on what you do in that thank-you page what you optimize for there?
That's the type that you have to select here like we could have said purchase if we wanted to our complete registration
But it's just a different way for you to segment them
so you're able to run different campaigns yummy and since obviously that wasn't a purchase that what it could have been a
Registration like they registered sure, but we just did leads. It's not a big deal
It's as long as you know what you're what you're doing different places
And then you could also create like custom ones so you're not only limited to those but in this case we're optimizing for leads
Because that's what we're telling Facebook that is happening
When the person gets to Thank You page so when someone gets a thank you page you were telling Facebook
Hey this person became a leader so click am I boring you are yawning
So click on leads, I'll click continue
So so now your
So now you're at the so now you're at the ad set level, so we just chose the campaign type, and we're optimizing
It's a conversions ad and then and then we're optimizing for leads, okay
And now we're at the ad set and what the ad set is is
is a way for you to be able to target different people so when the ad set is where you
target where you choose who it is that you're targeting right and what a lot of people the mistakes that almost everyone makes when they
Start running advertisements is that they target the wrong people and obviously let's say that you're selling a fitness program
You're not gonna put this in front of
Someone who has been training fitness for thirty years because they're not really looking to buy a program
you know what I mean, so I mean that type of example but
Targeting the wrong person is like something that a lot of people do and if they don't get the tourney right then they're gonna have
To spend a lot more money to find the right people
So the first thing that you're gonna have to do is is okay?
So we're targeting where we're converting for leads like it says at the top there and here you're able to select custom audiences
We don't have yet an example of a custom audience is for example. Let's say that a hundred people
Register for your thing right you're gonna be able to grab those a hundred people and tell Facebook
Hey, give me an audience of people that are 1% similar to this yeah, and then that becomes a custom audience
That's what's called a look-alike audience
then you're able to select the location the age the gender and then the language and so now we're gonna do a
little bit of what a lot of people struggle with which is trying to
Research what interests to track because when you don't have a custom audience
Then what you do is you you you target people based on things that they're interested in right before
Example you want to target people that want to go to the gym or starting to go to the gym or maybe need to lose
weight what the average person would think is that they would come here to the detailed targeting section and type in the word gym and
That's terrible like that's the wrong way to do it because one you're gonna be targeting way too many people and it's not
Targeted at all right so the first thing we're gonna. Do is that we're probably gonna
Just target woman because I don't think a man would convert highly looking at a woman trying to sell them a fitness program
So so click on women and then the language obviously English because that's how we're gonna be writing our ads
so click on English all know just all it's fun and
Then the ages we can leave the ages for now the cool thing about this is that once we start our ad and like it
Spends two three five to five dollars or maybe a little more
We're gonna be able to see the breakdown of who's responding to the ad you get me like only people ages 25 to
45 are responding to that so let me just run my ad to those people but right now
We could kind of do it based off of
Assumptions really and some research which is what we're gonna do now
So here we have that we're targeting the United States
We leave it as that 18 to 65 gender woman English or languages English. Oh cool, so now it's the detail or the
Interest targeting so what we're gonna
do is come up here to the top left section real quick and click on ads manager right here and
Then right click on audience insights and click open link in a new tab
Tab
So what the audience and go there what the audience insights is in facebook is click on everyone is like this
Search tool that they allow you to use to be able to
Or to do that to research your audiences, and so, this is a very good way for you to find interests
Of people that you're likely to target so for example click on that that's there that's in the middle so you see that here
It's targeting like everyone in the United States
Which is 150 to 200 million monthly active people and so here you could start searching different interests
So who do you think?
What what do you think would be a good interest and the person who's gonna want to download like your free workouts?
Okay so try typing that in let's see
But the thing about that is that you have to be like more specific like like for example targeting
That's the equivalent of targeting like Jim
Because it's too general like fitness and health you know what I mean
So what you have to like for example where my mind is going right now is in
Is that I would maybe try and figure out if there are any weight loss groups out there
Like a group that promotes weight loss
And then try and target that group you know what I mean or magazines or things like that
So type in type in weight loss and let's see what happens, so I'm just click on that
See so now you click weight loss fitness and wellness cool so so here
You can see some of the things so it's 83% woman alright cool views retargeting that anyways
17% men this is their lifestyle so work and play 11% country and comfort
I always go straight into page like so if you go into page likes
You're gonna see pages that these people are liking people that are interested in weight loss
So this is a way for you to find other
Interests that you're able to target so for example people who are interested in weight loss are
81 times more likely to like eat fit and fuel so right click this open in a new tab let's see what that is
So click on yeah, go there you close it
Okay, so obviously this is some sort of see this is like a group right like some sort of community
They have a whole bunch of likes so I would start writing this down somewhere so open up or actually copy copy that you
whatever
Doing little thing no, I'll do it
You made a whole landing page where you can copy something great
All right, so we're just gonna put this here all right, so we're just gonna start writing them down
And then we're gonna run ads to go to those different interests
But the real thing here is that we could do a lot of research, whatever
But there's gonna be no specific way for us to know what's gonna perform
the best
Other than actually testing it and so what we do is that we're gonna create like five different ad sets each of them with one
Specific interest in each and then we're gonna put it for like $2 each right so we're gonna be spending
$10 right we have 100, so we're good for a while and
And then we're gonna see which one
outperforms the others and
Then we're just gonna start spending more money there you get me because maybe eat fit and fuel sucks
And then a better one is like another one of these and then we just start spending more money there so oh
I think this is a good one nutribullet
Nutribullet, is that that thing right so people that have this are more than likely or could potentially be interested in in your thing
So okay, this is another one and and so we let's say that we want five of them
We're probably gonna put in here like eight or ten because sometimes there's an interest that shows up in the audience insights
But it's not like in the it doesn't allow you to pick it in the other side like where it actually matters
So let's do
Clean food crush. I don't know what that is
Okay, so it's another one and look it has to do with eating clean the whole fitness thing cool
Okay, so
And then
Let's see another one that we could choose here, and and really there's no a hundred percent way of knowing which ones are gonna
worry I told you we just have to test it for once and so now what I would probably do is that I would choose one
Of these right like nutribullet, and then I would come here and try and search it here
nutribullet
Okay, that's not there. Let's try the e
Nope so I would I would just switch them out really like I would search for another one use and and then see what people
That are interested in that are looking up. Yo what I mean
and maybe this might even be a good one even though it's a bit general like I would probably try this one just because it's
10 to 15 million people which is not a ton of people
But like in the I mean I guess that's a ton, but not compared to like
Yeah, so um and then and then I wasn't gonna say so yeah, we have to keep finding other ones, so let's see rebel dietitian
So we could start closing them
And in the fitness niche like a lot of people say that the the cost per lead is like very low
Because it's like obviously popular
There's a lot of people were into that and we want to lose weight and whatever
So your cost per lead will probably be like very low which is good so the cost per person that gives you their email yeah
So so this one looks cool, too. Let's see
What was this rebel dietitian you see how some of them you can't even find here. Yeah like see how that's not there
So let's see
weight-loss
Dr.. John axe let's see that I
Feel like I should know this is and it's cool because you could even target like people
It's just
okay, look, so this guy's there yeah, so we'll take we'll get rid of weight-loss now, and then we'll we'll copy and
Then the what you have to keep in mind is that you as you do
This is that for example if you type in the word gym there could be people that are
Accidentally interested in gym because they like the gym post or something like that, but someone who's interested in dr. Josh axe
Like is interested in whatever he's doing cuz no one's
Accidentally interested in a random guy right and maybe he's like super famous, and we just think he's random cuz me never
this guy
Bob red smell your natural foods see that and we'll just grab we'll grab like one more
Actually we won't grab one more
That's fine, but you get the idea right like you have to go around the Paleo secret look
Maybe that's a good one and we have to find
Yeah
We have to find different interests that people are potentially gonna be interested in to get your bait right what?
Your landing page has a bait in it
Which is what are you going to offer to these people so that later you could take them to that end goal?
So what we're gonna
Do is that we're gonna come back here to the ad section and we're gonna start looking up some of these so and and then
What we're gonna do
What we're gonna do is um
Is that remember how I told you that in the ad set you can
You can select your who you're targeting. I grew your audiences. What a lot of people
Do is that they'll come here, and they'll create one ad set and they'll put a whole bunch of interests in there?
Or they'll group them up, and I used to group them up like for example celebrities
So I would target a whole bunch of celebrities and then groups I would target a whole bunch of groups magazines
I will target whole bunch of magazines and that was effective and it worked out
But what I've been doing lately is I'm gonna set up one ad set with one interest in it
And I'll just create like a bunch of them each of them with a different interest in it
So I know exactly which one works you get what I mean cuz if I just group them on here
And then the ad does good like I don't know which one to stop using because it sucks, right
So so what I'm gonna. Do here is that we're gonna
We're gonna type in one interest so go ahead just take the mouse and then go back to the notes
Let's find one of them or just type in dr. John at Josh axe or whatever. I think he's gonna show up there
So dr. Josh, axe okay cool so click on him
so you see this brought down so click out and
Then click your own expand interest to see how many people it is
Okay, we can't click
so one point four million people you see up here are interested in him now leave that selected and
the reason why I leave this selected is because when this button is clicked if
Facebook sees some sort of trend in the type of people that are converting which means the type of people that are becoming your leads
Then then it's gonna start going after those people right so so you see says expand interest when it may increase conversions at a low
Cost per conversion you see if you uncheck that then it's literally gonna go after people that are interested in dr.
Josh axe like forever, but if it finds a way to optimize it it won't so I always leave that selected
Okay, so we're targeting woman 18 and 65 interested in this random dude so go down now and then right here
We have the placement sections automatic placements, or you could edit them for example. Let's say you don't so click on edit for a second
So if you click on edit you see that you're able to for example scroll down you're able to remove your advertisement from Instagram
You're able to remove it from the right column, which is this column here. You're able to remove it from in-stream videos
I just leave it in automatic placement most of the time
Until I have more data right until the ad has been running for longer
And then I'm able to see which one's working and then I'll go ahead and I'll modify it and remove for example if Instagram is
Sucking then I won't show it in Instagram right. I'll show it in the other place so leave it on automatic for now and
Scroll down okay. Also. This is where you choose your daily budget
so it's that the ad set level so to begin we're just gonna put in there like $2 because we're just trying to test and
See what interest is going to work, so just type in
Yeah, okay so click out
See so this is $14 per week max whatever it is not gonna be running for a week. Anyways go down conversion window
Click on that I always put that on one day view and what click on there, and then one day click review
So what this means?
What the conversion window means is that if someone clicks on your?
advertisement and then five days later
Somehow they end up on your site again not through the ad or something and then they convert
I don't want the ad to count it as a conversion from the ad you know what I mean
I just want it to be a one day thing so it clicked on the ad if within that day
They give me their information and they end up in the Thank You page then just count them
It's not a huge deal, but this is just I always do it
The bidding automatic whatever so click on continue?
So now we're past the ad set so remember the levels are campaign ad set
And then you have your ads, right?
And so now you're able to create as many ads as you want or really it's multiple images
It depends on the type of ad but then what we're gonna
Do is that we're gonna duplicate our ad set we're gonna create another one which is gonna
duplicate all the ads that you created and then we're gonna change the
Targeting there you know what I mean. Yeah, well. We'll see it now in action better, so
Come up here
Okay, so so what you would do here is that you would have um you would need a Facebook page for yourself there right so
When you create your Facebook page you would select it at the top
And then here you would select what type of you want to show like for example
You could probably test with single images, or single videos usually on most of minors single images
And what that means is that you're able to write the copy one time which means you're able to write the writing that people are
Gonna see in the at one time, but you're able to add up to six different images
And then you're able to test which images are more effective than other ones you know what I mean
Like this image is doing a lot better than the other one so I'm gonna kill out the other ones now
Maybe what you should do as well is to create an
Advertisement that's only for Instagram stories right and you create like an ad on Instagram stories
And then you tell people to swipe up and and then they come into the landing page like that's another alternative
But it's all a matter of testing it, so let's go ahead and let's just submit this advertisement here
And then we'll and then I'll show you what you need to do to duplicate it
So you would test writing different copy also what I do sometimes is that I come to this website here called ad expresso
Expresso and then what you do here is that you're able to find
advertisements that your competitors are
are
Using so you're literally able to search up here like like let's look up Josh acts and see if there are any ads here for
Him see, so these are literally the ads that our boy Josh ATS is using okay?
and if he and I mean this is a good way to see if
people that are interested in his things or
interested in your things you see what I mean and
Also for you to get ideas for what type of ads you should create and and what images and what should they say?
Right so ad expresso ad examples like this place is awesome
You could type it up in up here like Fitness
Like if you're not sure what what you should write in the ad or what pictures you should you could type it in here
So look take the 30 day challenge see 6 million views obviously that went viral so that was cool
But these types of images, and this is really how you figure out
What's effective?
But it's all matter of testing it up for you because it could have been really effective for these people
But for you it wasn't so much
So so this is a place where you can find ideas for your different ads
So let's go ahead and let's just write some random stuff here
Enter the URL google.com actually is type in 'contact flown that are you?
Okay
Okay, so now we confirmed our campaign and as you see here at the top
we have the campaign's we have the ad sets and we have the ads right and
just so you know the reason what we're spending so much time in this advertising section is because this is really what makes you the
Money and build your brand and does everything
like I just made a video yesterday where I was talking about how people spend so much time trying to set up their store the
Right way and pick the right products and seeing what to sell what ideas, but it's all comes down to Heidi
How are you gonna put people there?
for a cheap amount of money right and then get them to compare and that's through digital advertising because you're literally able to flip a
Switch and just have a whole bunch of people sent to specific places
You know what I mean
And so if you're good at this and you could just grow any type of business so here you have campaigns then what we're gonna
Do is that we're gonna go to the ad set section like I told you before?
We have this one that you see how it says cost per lead
So every time someone lands on your landing page on your Thank You page. They're gonna
Be counted as a lead and this is gonna
Tell you their how much you're paying for every single lead so the lowest that you're paying for lead the better the ad is so
Those are the ones that you would leave so what we're gonna
Do here's that we're gonna duplicate it
So we're gonna duplicate this ad and then we're gonna do original campaign, and then see we left this as a regular name
That's bad. You want to name it what your audience is so now let's see what what else we had here so we had
Nutribullet I see that's even an option
And then we're gonna remove
No, it's not we're gonna move John acts and let's let's type in that general general one weight loss
Extreme weight loss, what is that?
Sounds cool. I think it might be a program
Okay, so we were target extreme weight loss school, and then up here in the name. We would put extreme
Noise
extreme weight loss
And then we would literally just hit publish we're gonna leave it on two dollars a day what this does is that it?
It makes its own versions of new ads
For this ad set you know what I mean because the levels are campaign ad set and then ads
but an ad set has different ads
So when you duplicate the ad set it just creates new versions of those ads for this ad set see that
So we click on publish right here, and that's it so now
We just released another ad set that's now testing a different interest. You know what I mean, and then we're gonna go back
We're gonna modify. This one to save this guy's name
dr. Josh axe and
So what we want to focus on doing is using our hundred dollars to figure out, which interest here are gonna work the best
Which means that they're getting us a low cost per lead while figuring out what bait?
We need to put in front of people
and what we need to put in that Thank You page in order for us to break even or make a profit because if we
Could put in three dollars
Or if we could put in $1.00 in advertisement and get a $1 back out
Because for every 100 people one person buys our program so at all averages out
Then it still makes sense because you're able to
get people's contact info right and then you're able to send them through the different flows right here in contact flow and be able to
Generate more money from them. Eventually right they stay with you forever as long as you don't insult these people they're not gonna
They're not gonna tell you to stop emailing them as long as you're delivering valuable
content
To them through email and everything then they're going to like you and eventually they'll start buying the things that you have to offer you
See that so it's it's like a lot of small pieces here and there
but it's not like super complicated right like the idea behind it and what it is that you have to do you build out your
Pages real quick you need a landing page, which is the bait, right?
You don't send people directly to the program the average person would think okay. I want to sell program
Just gonna send people there right how do you send people to?
Kind of like it's called a bait right which is really the the lowest thing possible something that you could give to these people so
You can start building trust with them and and later hit them with what your end goal is and then the most important part
Which is where we spent the most time as well as in our ads like who do we need to target?
How do we find the people that we need to put this in front of?
because if we put out a free workout in front of someone who hates working out then they're never going to work out and
Then how do we?
How do we create the ads obviously where do we find ads to get?
inspiration from so we had that website where we went to and we were able to see what ads other people were running and
And it's just a matter of testing it so now we
What I would do is I would start up like five of these right which is spending like ten dollars a day and like
freaking two dollars in three dollars in
You wouldn't know if it's going to be effective or not compared to the other ones
And then you would just kill that one and start spending more money in the other one right you got it
Do you have any questions?
You don't have any questions
You got everything you understood everything every part
Awesome
ok guys
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