this was 2005 right so I was promoting this business opportunities company and
this was a you know this was a sales page this was a okay where I was
supposed to make money okay and the company would tell me you know
what you what you want to you want to you want to send traffic right you want
to send traffic there advertise advertise advertise this
what's called affiliate model and you know if the business I want this
business opportunity right here okay hopefully we can see my cursor right
when this right here is hot when this is just brand new and everybody is like
jumping on it you know it's it's a new thing right and so people want to jump
on a new thing then you know then it's easy to kind of send traffic and you
know and hopefully you'll make some money here okay there's three components
you need okay most people just focus on two components
which is traffic and the length and the page that they don't even control okay
and they think this is their business what I need to do okay
and essentially when I got started I was doing the same thing and this is the
model that I was doing that was failing me okay I was following this model this
is what the masses are doing right now you don't need to do it I'm not gonna
spend too much time on it because this is we cover a lot of this inside the
four percent on the ongoing basis you know I mean so this is a fairly model
don't do it okay here's there is a component that's missing here okay and
that's you know that's a step up from this model but it will serve you better
which is inserting a you know this is elementary stuff I know I understand
okay and this is inserting a leak page or opt-in okay get people's emails and
when I talk about this okay get people's emails so that when they opt-in they go
to your list okay and you're building your list and and then you send them
they are you know obviously they get redirected after they obtain but then
from your list you can send them directly here you can send some emails
right again guys I'm going very very elementary stuff right now I understand
if you've been an online for like three seconds you probably on
you know you probably know this it's not a you know it's like forever men just
get to be get to the you know deep stuff trust me we'll get to the deep stuff but
I want to make sure I don't leave any stones unturned okay so you have emails
going out here to the offer right but what most importantly as well is you
also okay what I'd like to teach is how to become a real entrepreneur how to
become a true independent entrepreneur which you can send your list okay to
your hub right okay like your blog or your central place where you will be
disseminating information we will you will be building relationship with them
etc etc this is a topic for a little bit later on later on in the training series
we will be getting into this when we talk about list building strategies we
will talk about internet marketing strategies I'll show you how to
effortlessly excel without selling literally effortlessly how to sell
without selling while you have fun okay I'm gonna be covering you and delivering
strategies to you how you can utilize this whole look at this as not a
short-term you know quick money type you know type scenario because that that's
that's not like if that's what you're looking for um I'll be the first guy to
tell you this you're not you're not in the right place okay but if you're
looking at this as like how can I make money now it but also more importantly
how can I build a solid foundation for my business and how how do I become a
real entrepreneur even if I make my point you know it might take me a month
or two months or three months or five months or a year you're not I mean but
if I can do this right man I can secure my future okay so you got two options
here you know do we want to focus on you know quick money now and no future but
your quick money can be a week can be a month can be two months okay can be six
months if you lucky right but that's about it
and then you have to jump on the next thing but there is no future you're
always living in fear you know you're always worried you know if you're gonna
have money coming in tomorrow there is no security there is no foundation there
is your very very rocky there is wind you know metaphorically speaking you're
afraid because you afraid that your house is gonna fall apart okay if there
is flood like it is out right now I'm looking at my window is
rainy right now it's like that road is flooding okay look it's okay because
those buildings out there they're built on the foundation of a storm right so
flood doesn't matter but if you sit down if it's a sandy foundation then those
guys would be worried right but they're not because it's all built on a
foundation of a stone I want my business to be built on in a way that that I have
my future secured okay so what it will take is how can we make money now right
at the same time providing and setting myself up for security for years and
years and years and I can pass it on to my kids and I can secure my kids future
and my grandkids future that's what I want okay so which option do you want to
go to okay I say option two probably a little better right so that's what I
want to focus on but we cannot cut any corners so we're gonna tackle all that
okay so take a look at this so when I was promoting an opportunity okay and
you know and I was just sending you know sending traffic that I would spend money
to okay and I would send this is I'm just like this I would send traffic over
here okay I will I would you know let's say if I if I spend you know if I spend
you know a thousand dollars on traffic right if I spend a thousand dollars on
traffic and I send them straight to this page okay or if I said I started stead
of money look this is gonna make sense to you to new people here right if I if
I have a thousand visitors okay if I have a thousand visitors going to this
page right here that I don't control that somebody else a sales page okay
maybe alright maybe two percent okay convert maybe
as for the other people I just lost him forever okay if I send them here I built
my asset okay I built my list I captured about you
know and you were from very very minimum 20 to 50 percent okay all right so all
of a sudden I have 500 people you know between 200 and 500 people roughly this
is just average I'm just you know given you have you know theoretical examples
but pretty pretty real fair and you know theoretical examples here 200 to 500
people that got on my list and now this becomes my audience okay so and then of
course I can redirect into my offer but later on right I'll be sending them to
my to my hub and then through that I will be able to redirect them to any
offer I want okay and this is how you can print money on demand you can you
can create your own thing so the most important thing most people think well
my business is you know you know most people think my business is is this
right here okay like whatever offer I'm promoting oh my goodness this is my
business and you know what if something happens to that business this is not
your business okay this is never this is never your
business this can be anything your business is this is learning how to do
this right here okay this is your business boom that make sense that is
your business this is the single most important thing that you need to
understand how to do how to get traffic how to convert the traffic into lists
okay sales become secondary as long as you convert them into lists that you
know and then sales it's step number two after that and then what do you do
strategically this is this is where we have our marketing internet marketing
strategies class as well as happening simultaneously right that we're building
out how do you how do you work your list so that you can promote any offer any
day any day any you know whatever the economy is doing yeah I'm being a little
bit repetitive if you go through other classes as well so there's traffic
generation strategies internet marketing strategies and all these buildings
predators okay so they three kind of synergistically come together okay so
it's really important for you to understand all three so if you just
coming in here for this you want to make sure that you watch the other classes
that we have going on as well because you will really grasp this this
marketing concept pretty pretty good okay
so again remember this this is this is session one so you know we're gonna
cover a lot of the basic stuff a lot of the fundamentals and then we're really
going to as we progress deeper I'm gonna show you some stuff that you know I mean
people that that you know even even if you eat even if somebody's doing like
$100,000 or so a month they still might not realize fully okay I'm really gonna
know that they know we're gonna cover some some really deep stuff now when it
comes to this picture okay what's important here okay for this particular
topic that you and I are talking about well the most important thing right now
what's concerning us is this is how do i okay how do I do this right here okay
how do I do this okay now it's important for every entrepreneur if they want to
be a real entrepreneur okay not just an affiliate relying on somebody else is to
understand how do you build your capture mechanism okay what's your capture
mechanism well imagine okay you know imagine if
you're fishing okay if you're fishing what would I want to fish right I can go
to this pond here I can go to this pond to this pond I can be fishing in all
these different places right and I can have people comment to I can help people
come into my landing page you know from all these different places here okay now
there could be multiple of these different landing pages depends on where
I'm fishing which is also important to understand okay now I don't want to get
too I don't want to get too you know too technical or too advanced on a lot of
the you know especially if you're new watching this okay just understand this
I'm gonna cover I'm gonna start with basics and and then I wish that somebody
taught me what teach you because this is this made all
the difference for me when I was broke and had no money coming
in right and I was failing doing what everybody else is good everybody
everybody else was doing and then I started to build this right here okay I
started to focus on this and literally three months later this and also some
emails okay my hub was my moat was my uh you know we could teleconference call
not even a webinar if the offer didn't change I was failing with the offer no
money literally coming in and then three months later with the same offer I was
earning be number one income earner okay in the same opportunity this made all
the difference okay how do you build this okay so I want to talk about how do
you build this I want to I want to keep this session pretty pretty easy to
understand okay so let's uh let's do this I don't want to get too complicated
and in the very beginning so I'm gonna bring this up here okay let's talk about
let's talk about how to build a landing page how to build it up that page
okay how to build an opt-in page now step number one okay
it must be
you promote that's the end okay look what I'm teaching you here I'm just like
I'm trying to I I don't go off of like you know notes or scripts or whatever
the case is I'm just being you know wheel and robber to this very raw think
of it like a workshop you know as you like sitting or standing next to me here
and just kind of you know watching my screen as I as I'm trying to convey this
information to you I find that to be you know the easiest way so this way I'm
teaching you from my experience I'm not teaching you about from okay I've gotta
tell you the right thing I'm just telling you what worked for me and kind
of going back in my head and and if I could go back to my beginnings right how
would I approach and how would I build my business to you know to hopefully
eliminate a lot of the mistakes that I've made and you know cut my learning
curve as much as possible right so the offer must be relevant to the landing
page okay so if I'm standing traffic here's my here's my strategy okay I only
let me show you my smile my screen okay my whiteboard okay so if I am if I have
an offer that talks about if I have an offer for example okay check this out if
I have an offer actually I'm gonna do this all right if I have if I have an
offer here all right that talks about traffic
okay the talks about traffic getting like for example if I'm selling a
product that says hey learn how to get traffic right okay cool so instead of me
sending traffic or or advertising that - you know what could be my pond right
well my pawns could be this could be affiliate marketers all right these guys
have no idea you know how to you or a lot of them have no idea how to generate
traffic a lot of them think well my traffic is my you know is my you know
the missing piece which in many cases is okay but it's not entirely true what
else okay I can go to consultants okay I can
go to who else will give my good market right I could be network marketers okay
Network marketers I can go to I can go to information marketers okay
informational marketers or infopreneur people that have you know education and
and and they create courses and they want to get more traffic so these could
be my potential pond right people that I could that I could talk to okay now
let's say if I'm promoting if I'm promoting a product it could be my
product or it can be somebody else's product
okay so typically and this is what I've learned I learned this initially from
and there was a long time ago I learned it from Dan Kennedy there's a he's
considered to be like I'll be you know the Godfather of of internet marketing
for of direct sales or direct response and a really really smart guy yet you
know if you have a chance his stuff is not you know cheapest but I that's what
I was I mean I learned a lot from Dan back in the day he was one of my mentors
he says your you have to have a message to market-match okay message to market
okay message to market-match then Kennedy was it was a mentor for a guy
like ya guy you might have heard about or you know heard his name Frank Erne
right so then can it you know top Frank a lot about marketing as well and so
message to market-match needs to be needs to be very very relevant okay if
you have a mismatch okay if I'm promoting to you know if I'm promoting
to for example a biz up guy right give you an example if I'm promote if I'm
trying to to fish in this pond right here business opportunity person right
this guy right here okay and I'm talking to him about the importance of getting
traffic or learning how to you know how to generate traffic or how to become in
like independent entrepreneur it would be a mismatch okay he would not
understand it he would be like huh what are you talking about I want to I want
to push button Rich's that's what he wants
okay so so something for this guy right for a business opportunity seeker write
a message with me and I'm gonna show you here in just a second a message would be
an offer okay that I would run to him and I would just say one click Rich's
okay he would get all excited about he would be like yay you know let's do it
right now the the problem with that is he's being fooled you know he buys this
product and then he's like this because that doesn't work okay so what I want is
I want to build my business in a way that would be that would secure my
future and I want to have my customers people that I sell to right people
people that I sell to I want to make sure that you know there is no if I if I
see my customers if I meet my customers if I have an event ever your your
strategy needs to be long-term okay so think about it like this if you what
you're doing right now what do you do if you're doing it just for the money
you know you probably either just getting started or you know or or that's
your that's your first initial y which is fine but again long-term if you if
you really see yourself five years from down the road if there's no no like
significant reason why you got into you know the this space especially if you've
been in the 4% right van you might be you know you might find yourself be
disappointed because money's not everything right it's cool but then if I
can build my business let's say if I wanted to have down the road if I wanted
to have you know maybe I you know I do some sort of a mastermind or an event or
you might be you know you later one if your goal is to punch out something for
yourself and you have your customers right well now the actions that I take
right now I need to make those actions or take those actions in a way that
would strategically write maybe a year down the road help me get to where I'm
going okay check us out okay you might be right here so you might be
learning about this stuff right here what do you want to be out here and this
one might be two years okay from now okay two years from now so if I if I
swear ever I do right now whatever I learn whatever I propagate into the
marketplace to these guys right now okay whatever my message would be whatever
however I'm building my business and my journey here right whatever that is
yeah it better be strategic so that by the time I get here okay let's say if
I'm gonna have a big a big mastermind well if I want to be I want to you know
gather my you know all my all of these guys you know all of these guys if I
want to gather them here okay one day I wanna have a you know a thousand person
meeting or something like that right I want to make sure that my customers when
they see me they'll be like this right instead of you know instead of you
trying to avoid your customers because you let them wrong okay now the the
message
the message okay then I'm propagating hold on one
sec I'll show it to you this is a little long you know a little
long precursor to thee how do you build your landing page okay here is my
strategy what I want to do is I want to take
whatever these guys want like consultants network marketers affiliate
marketers right they understand the importance of traffic if I sell a course
this is an example this actually happened to me and this is one of the
strategies that I deployed when I sell a course that talks about you know maybe
it's a maybe it's a you know like in 4% okay we're gonna have this topic covered
and we're gonna have like we have these specialty courses you know you may be a
member of the like a pro level member of the 4% which obviously if you're
watching this you have to be a pro level member or maybe you just purchased this
particular training as a standalone right so all of our pro level members
for example in 4% they are able to promote our specialty products ok these
are products okay that talk about a specific skill set okay it can be a
traffic on Facebook okay Facebook generation traffic course it can be
Instagram all right it can be you know it would be YouTube mastery it'll be SEO
right so all these different traffic sources but then let me just explain it
to you like this okay so for example if I wanted to promote one for example
Facebook okay instead of sending people straight to here what I would do is I
would say you know what I want to take one strategy okay I want to build a
landing page I'm gonna show you how to you know how I go about building landing
pages all that stuff okay you got your headline you got your simple opt-in you
got them to submit okay submit button so
oK you've got one idea
one secret okay here's here's my here is what I want to do okay let's say that
I'm promoting I'm gonna set out to promote a Facebook traffic generation
course right here okay and this this is going to be a product you know maybe it
sells for five hundred bucks or a thousand bucks or two thousand bucks
doesn't matter right instead of promoting the product directly what I
would take do is I would take as a you know obviously as an entrepreneur is I
would take one nugget okay that this course is teaching and I would make a
headline here on my landing page and I would say learn number one secret okay
you can point to this or this number one secret number one strategy okay or top
ID or top idea or keywords like best highest okay biggest okay ideas strategy
giving you some some power words that work for me and we'll get into the you
know some tacticals here in a moment strategy secret idea biggest heart to
the highest biggest exclusive okay all of these are our power words for landing
pages so I would want to I know an ad okay or do an email drop to this
audience right here okay that we talked about this headline okay on this page
they come in they opt-in to my to my list okay
what I would do is I would immediately send them to either
this is option one you don't have to do this but if you can't it'll be best okay
it's called the bridge page okay you're connecting page again this is not new I
get it you know if you have been online for any period of time this is not new
to you and you know and a lot of people are talking about it now very few people
are actually doing it okay this bridge page cracks as a connecting
point between between your between this okay between this landing page and
whatever you're promoting okay this is where you could deliver for example you
could deliver your number one strategy or your number one secret or your number
one exclusive thing or your idea or the highest you know you know the you know
the best kept secret or whatever you however you worded here okay we'll get
into the copywriting on headlines and I'll give you guys a whole bunch of
examples from direct sales copywriting arsenal as we progress there so it'll be
really really beneficial but this strategy right here okay where everybody
else we try to sell this direct I'm channeling people through my this
considered rapper pays what I referred to it I capture the list I deliver an
idea this can be this can be a video or it can be a post okay or it can be a PDF
okay but here is where I do deliver whatever the landing page said okay so
there is a message which is my headline message to market in this case my market
could be affiliate marketers match okay to the offer so all of these three will
be congruent now this is the best ultimate you know best-case scenario
okay this is this is what I would prefer to have okay and so so this bridge page
would be something like this okay somebody you ran an ad you know you can
you know you can have you know K have your video on it or it doesn't have to
be a you know your video on it maybe a headline just something is very simple
I'm gonna show you couple ideas or some examples here in a minute
okay but then as soon as they opted in they
go to my video and I would be like everybody this is Vic you know thanks
for stopping by you just requested information on boom and you
cross-reference this right here okay you just you just made that connection
because they just came that's what they came there for you just requested
information on this topic which is your headline okay and in this video I'm
gonna show you exactly how to boom whatever the headline said okay you give
him there's one strategy this can be a five minute video can be a ten minute
video okay again this is ultimate and I know that you know if you're brand new
here you like Vic you don't know you're losing me I don't think I can do this
and oh my goodness this is so hard okay don't think that you know is it
hard or easy or whatever just just just observe right now okay don't don't over
complicate things but this is how you create this is how you create a you know
a six-figure campaign versus a campaign that does $20 in sales or $40 and sales
you know I mean this makes all the difference so what you're doing right is
you are bridging you are bridging okay you are bridging your your marketing
you're building your list okay and your positioning so that at the end of the
video you can say hey if you want more information or by the way if you're
looking to if you look into master Facebook traffic generation okay click
the link below and you will get more information and more advanced training
you'll be able to get into more advanced training on the topic said I'm saying so
you just effectively bridged the gap while cultivating a relationship from
the get-go with your list right and and also in doing so okay you just put a
face to the name now when this person okay when this guy
right here okay when he goes to this process or
this girl okay if they have they have made a connection between your offer and
you okay you're happy face that make sense so hopefully you're getting me you
know you're getting what I'm coming from here and you're reading between the
lines of what I'm saying to you okay this can get really
really really really really really advanced you guys can you're watching
this I don't want it to keep it super
you know I don't want to go advanced on the first session I just want to make
sure that we cover some ground here okay so this is obviously ultimately what
would be the best thing to do forever for anybody okay this is how you become
again just like in that last slide okay
let's see
okay remember this similar right similar concept here okay your your your product
oops a longshot bring this up so your product there we go okay this becomes
your this becomes your business this is how you become a true entrepreneur
because you're cultivating your world this becomes your world okay you get to
set the rules you get this you know you get to tell who you work with who you
don't work with but you make money at will here like this okay so this is
ultimate now this is this second best right here I'm gonna paint a scenario
for a second let's let's say you have a now you know you have a page that you're
promoting okay and and then you just build a landing
page here okay you got your headline you know you got people to opt-in and you
got a button to submit okay there information like go into your list okay
and in this case you would just get traffic okay again this can be different
puns of people okay affiliate marketer resisting the
consultants depending where you're getting your traffic from will talk but
all this will be connected you'll see okay so if this doesn't make a whole lot
of sense for you right now watch the whole thing unfold
okay the entire training unfold and put the you know you'll be able to put two
and two together between all these different sessions that we have and
again if you just dedicate yourself to learning this cut this stuff you'll
become probably the you know you'll be able to raise yourself in the top you
know maybe half a percent of all online marketers in our space because very very
few people understand this this is the second best case scenario you send
traffic to your landing page here okay they opt-in they go to your list and
then immediately they get redirected to whatever offer page you sending them to
okay it's not gonna be as effective not gonna be as effective but at least
you're still building your list okay at least you're still capturing your you
know your subscribers there that make sense again the difference
is here you channeling them through which was called a bridge page I gotta
charge this up okay that make sense this little piece right here this little
piece with a video that can be a five to ten minute video can make a he can make
a difference between you making six-figure income or hundred dollars
okay literally so let me show you something else here
okay let me bring you on bring you online and let's talk about actually
before I do that let me do this let me uh how to build a little any page okay
so we can do this message to market-match don't forget okay we just
talked about it let's see what folks
let's eat building building your landing page okay so building your linen bag
let's talk about this okay so what I do okay is I want to do I do a lot of
research and a lot of different things okay and and it's you know and as a
marketer right I can I can progress move forward you know making my own mistakes
or you know if I can eliminate if I can save some of my mistakes or potential
mistakes you know and then learn from somebody else's mistakes that's even
better right it's better for you to learn from my mistakes than it is for
you to go make your own mistakes you know and learn from your mistakes you
not I mean we all you know Mike make mistakes at one point in time obviously
not know nobody's gonna build their business with no mistakes you'll get
punched in the face you'll get kicked you know you'll get knocked out you and
then but the most important things that you get up okay the most important thing
is that idea right that's that's important so when I talk about landing
pages okay testing is critically important okay
testing testing testing testing testing is important so let's make these nodes
here so I can do I can do test test test myself okay or I can also leverage other
people's landing page our other people's
I can leverage other people okay here's what I mean by leveraging other people
let me pull up my my internet here okay give you an example I'll give you an
example for example there is a site called offer vault for Volcom so for
research okay here's my little you know my little secret I can tell you I look
at offers that are running on cpa networks you know cost per action
networks what are those well this is where I can put up you know let's say if
I have an offer like whatever that might be might say I'm selling a product and
once I've this is the ideal way to go about it this is the right way to go
back right and by the way we're gonna be teaching talking and I actually have an
entire system from the 4% that would be tailored to CPA market or just to the
CPA world's gonna be phenomenal but here's the idea I have a product I have
an offer I've tested and optimized my offer okay again it's the right way to
do it test and optimize get the conversions up okay split test your
landing pages and then I want to blow it up right I take my converting offer I
take it to a CPA network okay and CPA Network if these are networks that can
have thousands and tens of thousands of affiliates okay super affiliates people
that just drive traffic they're not business owners necessarily they don't
care about like you know they don't care about you know building a lot of little
stereotypical here but many of them I'll say probably 80% of these guys they
don't care about you know building relationship with with anybody they're
just running traffic there's arbitrage in clicks that's it you know and so
maybe in a small business owner right I can leverage that
platform I can leverage that those people and I can have them those people
run a whole bunch of traffic to my PO to my to my landing page okay and because
what they're doing okay is they're doing this okay a lot of those guys a lot of
those guys are doing this model right here okay there they're gonna run
traffic to my landing page this is this is uh okay this is uh this is my landing
page this is CPA Network guys right running traffic to my landing page my
landing page I am building a list this is my list
okay that's my list and then I can I can you know send people anywhere I want to
send them to after they got uh after they opted in but these guys how they
get paid okay this guy gets paid for every lead or for every click that he
sends me to this page to my page right here
seven cents so I am the business owner here okay this is me this is me the big
guy right and I can say okay I'm gonna pay you
alright I'm gonna pay you $2 you know two five dollars per lead make sense $2
to $5 per lead and then this guy right here goes like crazy and he promotes you
know he sends tons of traffic to my landing page I don't really care how
much traffic he needs to sent to me I only pay him for a lead that got on my
list right here okay and again we're not gonna get into this right now we're
gonna get into this a little bit later on okay on all this these are different
strategies that we can talk about so what's good about it well for me is you
know I'm running my campaigns like normal right but I can also this is how
I take this how I can scale my business and just really go to the stratosphere
right really really really quickly once I have a highly converting system okay
and my system better not be this linear okay my system better be at least at the
very very least like this okay so that all these CPA
let's say this is a CPA offer guy or a CPA guy right
he sends traffic here I'm building my list I'm sending them to my preframe and
then I can promote anything I want to promote but at the same time I also can
do I can also now right send them to my hub because this is my list and and and
I'm going and I'm building myself a seven-figure business okay doing it
right doing it strategically doing it very methodically you know and very very
predictably okay where everybody is just like imagine when I make up a couple
quick bucks I want to make I just want to send you know spammed if you know
whatever I you know however they're thinking about but you can control that
too whereas my thinking is I don't need all that I'm gonna set my landing page
and a double opt-in which we'll get into that that's not the topic for today
trust me you what you get you get million dollar education you from the
series okay I put it through a double opt-in process so that I don't pay the
CPA guy for every lead that just anybody like a robot you know they can just set
up on that you know I don't made it system and that there's no real people
involved they can just lead stuff me know I want to be I want to make sure
that it's all verified okay somebody opts in they have to go check their
email verify and then that becomes my real opt-in and that's when I pay the
CPA guy so he goes crazy markets for me and I can have an army of these people
right here right I can I can have a thousand two thousand five thousand
people marketing as long as my page converts it makes sense to them but
makes sense to me and on the back end I'm converting like crazy as well so I'm
making more money on the back end here than what I'm paying to these guys you
see you follow the model then if I make more money here than I'm paying to these
guys then I can just scale as much as I possibly can as quickly as I possibly
can okay so for me what I want to know is okay
how do I know which landing page is convert okay which landing page is
convert and what can i model that would be you know already might already be
converting out there okay so I can I can split test and I can
myself which I do but I can also go to a site for example like off-road calm
right here okay for world and this is like you know a collection of different
networks different CPA networks as you can see here you know CPA you know mate
medica you know there is mundo media there is leap you know giant there is
apnea and there's there's all kinds of them okay Peter fly you know some of
them are new some of them are not so new so this is just a collection of
different networks you know expert mobi all that and but
the beautiful thing about this now don't get carried away okay this is this can
mess you up if you're not being careful okay this right here when you do your
research especially if you're not grounded entrepreneur yet like you not I
mean you're not you know you're not you know you don't have you know you're not
walking on firm grounds yet you kind of still chasing after shiny objects you
know and you like you know chasing after anything that might give you you know
might make you think like the the grass is greener I'm telling you when you go
to sites like these with some of these offers you will see right it's gonna be
so crazy you'll get so tempted save your money all of this stuff 99% of this is
garbage okay I'm telling you like what I want to show you 99% of this is garbage
but I can still leverage the garbage to do my market research okay I don't want
to make it sound like it's bad or or make it you know make you feel like I'm
doing something like it's okay you can do this too
okay you can you can you can go through a lot of dirt yourself to find the gems
or you can just look at what's going on there and then the gems that come up to
the you know to the top and you just leverage for what you need to build your
empire if that make sense okay so let me show you what I mean with it check it
out so leap afro Volcom okay you can create
an account if you want to this is just a free let's say for example if I type in
business opportunity okay and just click on search
what it's gonna do is it will display to me a whole bunch of like 841 see there's
841 results now a lot there's a lot of garbage now what I'm looking for is this
look at the payout this is the important column two important columns I'm looking
at this column right here okay see this okay
payout $245 and I'm looking for type this is CPA okay so you will see
something like this payout this this person here okay
would would pay out $100 for a lead okay so in our case here if I go and
advertise on CPA but put my offer and CPA here and I have these guys run
traffic to me every lead that comes in I would I would pay them a hundred dollars
so make sense now why is that important to me as a smart entrepreneur why is it
important well if somebody else if somebody else is going to pay $100 per
lead okay that page must be converting don't you think and they also must be
making money on the back end as well to be able to sustain those numbers to
sustain that okay and so what I can do okay this is looks like it's a it's a
recruitment for affiliates is I would go and I would check out their landing page
okay CPA now CPA can also be a landing page
as well okay right here this is a $80 pulley but this is auto accident
accident company let's see if we can find something that's different
this is business opportunity there's looks like there's a whole bunch of
whole bunch of stuff it's like 18 bucks per lead see the people are paying and
now you can go different industries like heating and air-conditioning for example
right high converting high payout looks like they're going through another third
party I think if I had maybe if I had an account I can actually see the actual
landing page in this case they don't show me the actual ending
page but once you you know once you play with this you'll be able to come up with
some really good information for you and what I'm looking for is primarily
primarily how the landing page is laid out okay how the landing page is made
like this sponsored stuff this is this garbage I don't need the sponsor anybody
can pay to be a sponsor okay so I'm gonna look at something like this okay
to run a sixty bucks per sale people are paying so I can I can just literally
take a look okay I gotta have an account to be able to view it okay no words you
guys can play with it if you want to okay just don't get carried away okay
don't get carried away look for the payout and the sale type to be to be a
lead okay let's see this one here looks like some kind of European thingy
the landing page let's see if we can get the some of these I can get without
having an account or logging into my account some of these I have to log into
my account I open this up sometimes it will give you looks like a float into my
account to be able to view this okay but see it kind of gives you a little a
little preview here and welcome to la blah blah blah it's asking me for my
name so I want to get I want to gauge okay I want to gauge what other people's
landing pages look like okay or you can actually you know if you're into sales
or if you want to have a whole funnel you can actually leverage and take a
look at somebody else's funnel this can be a gold mine of the you know of a -
for you for for research if you want okay so what I can do is I can come here
to a site like a four volt which is one of many sites there's you can actually
Google CPA networks you know I don't want to get too too into tactical the
details here I want to give you a bigger picture what to
kind of how you should be thinking as an entrepreneur we'll get into more tactics
and how to's a little bit later on but you can go you can just google okay CPA
networks and then just take a look at the top five cpa networks is google top
five cpa networks and just go there create yourself a free account okay hope
some of them you know they're more difficult to get approved than others
but if you can't get approved just kind of take a look don't promoting you think
don't worry about it but take a look at other offers that are running okay that
are converting and that are that have high payout okay to their affiliates now
look at it from a strategic angle as an entrepreneur okay as somebody that that
can build your own world or looking to build your own world right what is
converting out there and then what I do is I would go to you know I can go to
like for myself for example I have clickfunnels okay I go to click photos
calm and I can just build out my landing page okay I can build out a landing page
I have a whole bunch of them here as you can see right but I you know
that's where I go you can also go to leadpages leadpages.net is another one I
personally like click funnels a lot but I use leadpages for as another tool
sometimes for research as well okay let me show you how see when you go to
templates now you go to templates here and you can sort by let's see what see
let's see let's use even business digitally capture okay see this here
lead capture so it would give me based on conversion rate okay different
templates that I can take a look at that are converting okay see something as
simple as this I can preview the temple template
okay this page for example okay now I don't use leadpages to build these if
you do great I use clickfunnels but what I'm looking for is ideas right
so something like this I just have headline and it's a two-step right you
you know I'm sure you've seen a lot of these I might just created very very
easy to create so this can become my landing page this piece that would talk
about the one thing or one strategy that would be relevant to whatever I'm
promoting okay let's say if I promote it same case scenario let's see if I
promote it multiple multiple like a bundle okay like I'm like a big mega
course on traffic okay and it covered Facebook it covered Instagram it cover
all these different traffic sources right but it would be like a one big one
big course one big bundle okay and if I wanted to promote that well what I would
what I could do here is I could say you know what here is you know three three
top strategies for traffic generation and then you can just take you know I
would take some content or some modules right and talk about the what - from the
modules for example well one first traffic strategy is Instagram now here's
couple of things you need to know about Instagram just give him a little bit of
you know a good value good it's gotta be good value right this
is how people can you know will be connected to you here on your list so
that will be looking up for you for advice again strategic we don't just you
know blindly you know try to get people on your list because it's not gonna help
you what you want to make sure that every step you make is strategic and
with every step you're getting closer to your to your subscriber on your list
okay and building that relationship but then you know you give them maybe three
strategies here right it becomes your headline and then you can say your pitch
could be look if you if you like these you know
there is seven more or six more and we're actually going to you in you know
in a great depth in in how to you know implement those for you etc etc and now
you just made that connection you know I mean now you just made that connection
to the actual course and then to your list let's say if people will not buy
immediately to your course right well one of the things that you can do on
your hub is you can continue to post okay you can continue to do blog posts
okay a blog post talking about okay talking about maybe you do a video maybe
you do an article this becomes your free content okay same concept you talking
about a piece of value that's relevant message to market-match okay relevant to
whatever product that you're selling you talked about it here and then you direct
people back to the course okay or actually will be from this link so
you're providing free free content on your blog right sending people over to
your to your product that you're selling which is which can be your affiliate
offer now throughout this whole thing as you're doing this you are actually
building content that leads to sales
okay
if you have been online for any time you like okay I've seen this good refresher
right but if you're somebody who is new your head might be hurting right now oh
this is like this stuff is fun you know I'll tell you here is the best advice I
can tell you learn to love the game you know I mean just learn to love the game
don't think don't don't think of what you do like what we do isn't four
percent don't think of you're like you're building your business are you
building your you know you have to be this this super you know strip
professional that like never has fun look have fun okay
you've got a hell fun you know you don't look at things don't take things too
seriously okay give yourself room to mess up give yourself room to make
mistakes give yourself room to you know to put some stuff out there that you
might feel you know maybe even embarrassed about you know because it's
your first time or second time with that kind of stuff you know I mean don't be
too strict on yourself don't be too in your head
just listen more to your heart you know I mean and and and when you watch all
this unfolding you know as we get into the more specific strategies and you
know how do you work you're what I want to do is is I want to get into I want to
get into specifics for example I use quick phonics okay so I use quick bonus
to build all my landing pages and that kind of stuff and I love them also
because they may just go here see this leap leap pages okay I go to click
funnels and they have this marketplace it's fun on marketplace to okay
once you inside of your account and they are just starting to build this out okay
and so you know there's other people creating these these funnels and you
know you can buy an entire funnel which I I don't know sometimes I would
recommend sometimes that wouldn't depends you don't have to spend a bunch
of money okay but what I'm looking for is I'm fishing for ideas because I can
go and recreate that same landing page that's already converting
and I mean I can recreate for example here's a webinar okay a hundred K
webinar opt-in landing page is already converting hi I can go into my
clickfunnels account and I can just I can literally recreate the entire thing
okay but at least I'm looking for if I need ideas for templates boom
okay I can just buy this one for eight bucks okay it's up to you that make
sense so don't get like don't get hung up on under under little thing that
would prevent you from you know from moving forward let's see this
appointment squeeze page so this is like for no medical right ultimate dental
leads okay so dental funnel okay ideas there
is there's there's a lot of ideas and what we're gonna do is we're gonna get
into you know we're gonna get into some of this stuff I'm gonna show you the you
know highest converting landing pages that that I've ran I'm gonna dig those
up I'm gonna show you the you know the marketing strategy through the
psychology behind them all that stuff you will learn a lot okay give yourself
couple of things give yourself permission to fail literally that's okay
okay in terms of doing things that's what I mean okay there's a big
difference a lot of people fail because they think that you know they want to
have everything figured out start doing and it's okay if you fail
okay it's okay if you run it you know you do if you make a mistake
give yourself permission to make mistakes I think it's better a better
way to put it number two is give yourself time to succeed okay
building a significant business online it will take a little bit of time it
doesn't necessarily mean that you have to be broke the whole time you can you
can still get your income going you can have the money coming in but at the same
time really really focus on understanding knowledge awareness is
what we're building you okay that's what we're after is you've been aware of how
to make money you know the people that in this industry only all the masses out
there you know they're not struggling because they want to struggle dude who
wants to struggle nobody wants to struggle
you know people that are not able to make the kind of money that they want to
make is not because they can't it's simply because they're not aware of how
to and when somebody like myself comes along right and I say you know what what
you have been doing got you to where you are or what you add here is a but you
know here's how you really do it and trust me 14 years in the in the
business I've seen a lot you know a lot of people are naive enough to go after
the lowest hanging fruit or so they think
and it's all just a mirage you know they go after the road of least resistance
only to find themselves back at square one again
what I would rather teach you is how to build your business in a way that you
can make money now but you at the same time you're building a very very strong
future for yourself you know and just really becoming somebody who's gonna be
a leader in this place one day if you want to teach others what you've done go
go and do it properly okay so we can you know we can do it together that's what
I'm here for you may need to watch this a few times really when you wipe these
classes or these strategies or you know learn these ideas especially if they're
new to you read between the lines you know you really have to like take a step
back and just really understand okay what about that what about now that
diagram that I that I drew out okay really look at it and just really maybe
even pause the video when you rewatch this and just think about it like this
what about my business what am i promoting you know how can i implement
this in my you know field whatever I'm doing even if you don't have your own
product right now that's totally fine look you can promote other people's
products for the rest of your life you don't have to ever create your product
if you don't want to but you have got to understand you have got to understand
how to create control in your business okay you have got to understand how to
do this okay you have got to endure this is how you curate control this is your
control this is your business okay right here see this like see my cursor this is
your control right here this is your world you need to want you must there is
no other way around there is no ifs buts there is no you
know like if you never ever ever ever depend you know we just be an affiliate
promoting somebody else's products for the rest of your life without having
this control here okay that make sense and so that's what I'm gonna teach you
how is how to do this how to build this how to build your own world so that you
can have a very solid business built on a foundation of a stone that nobody ever
will be able to take away from you because you can rebuild it just like
that and it would be building your your business asset you can tap into that
list anytime you want you build good relationship with them people respect
you people will be looking up to you for advice you will become somebody who's
gonna be you know able to lead them to to greater fields and you know greater
opportunities and people will follow you that's the best if that's the coolest
day
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