Hey guys, it's Kaylie here! Today I wanted to talk about the importance of personal
branding and why you need to be the face of your brand. So after this video (sorry
it is so windy) after this video, you're going to know the reasons why you need
to be the face of your personal brand and how you can easily start to do it
in a way that feels really comfortable for you and because I know, it's what a
lot of coaches struggle with. So first of all, I do want to apologise just because
it is so windy where I am, but today I'm working from one of my favourite rooftop
bars in London. You can see the view, it's so beautiful and it's also super windy
as well so my hair is looking even crazier than it usually does. Anyway, so
personal branding why, why, why is it so important that you need to be the face
of your brand? Well, for one these days branding, businesses, it's the same thing
like a business... I don't like when people say: "Okay Kaylie, so should I call
myself a business or am I a brand, am I a business or a brand?" But it's like, you're
kind of like the same thing. Your brand is you and as a coach it's so
important that you have a personal brand. It's so important that you show your
face because people want to see who you are. You are working with clients very,
very closely and they're trusting you to get results, right? So if you're
not the face of your brand, then how is anyone supposed to
build that connection with you? How is anyone really, truly supposed to
understand you, feel like they know who you are and resonate with your message.
It's all about the personal branding, trust me. I have seen so many coaches
come to me and they don't have any pictures of themselves on their
Instagram, on their social media, on their website. They're not really relating
their story in the way that they should do for great personal branding. And then
they wonder why they're not getting clients, they wonder why no one is
resonating with them, they wonder why no one is kind of lined up at the door ready
to work with them. So personal branding is super important (don't know why I
just licked that, sorry guys!) it's super, super important. And, you know, from all of
my experience with branding, I know for a fact that the more content you have of
yourself, the stronger connection your ideal
clients form with you. So if you look at my branding, you'll see
that my face is everywhere: videos of me, pictures of me and that's not
because I like how I look, it's because I know that I need to do this for my brand.
I know that for me to consistently attract my ideal clients and to put my
message out there and share my story and convey myself in the way that I want to
be conveyed, I need to have content of myself. You'll
also notice that, well I've noticed, but you can even go through my Instagram
to look for yourself, but the pictures of me always have higher engagement than
the ones that are not a picture of me. So if I might do more of a lifestyle
picture, I might do a picture of my laptop
or a book or something, but the pictures that we always have higher engagement,
it's because people like to connect with you. They like to see your face and I
know a lot of you guys struggle with this because you don't like putting yourself out there.
When we first have conversations with new clients when they first come on, it's one
of the biggest things that we have to help them get through. The fact that
they're gonna have to post a picture of themselves and they're gonna have to
post a lot of them. Now, it doesn't mean that you have to post five a day, it just
means that in proportion to the rest of the content
you're putting out there, the ratio needs to be pretty high. Trust me, this will help grow your brand so, so quickly.
I cannot even tell you how much this will excel once you start
just making that much more of a personal brand. More images of you, more of your story, more of your
thoughts. So a personal brand isn't just about imagery, it's about what you
think, your opinions, your story, your journey, your morals. All of that stuff is personal branding as
well so it's not just about the aesthetics. So, people often forget that and they think: "Okay well I
need to create a personal branding so that just means posting a thousand pictures of myself, not really.
It's a lot more than that, it's a lot deeper than that. And that's one of the first things that
would really help our clients identify and understand how to be really cohesive and consistent
with their personal branding. I know that a lot of people worry about how other
people will see them. So when it comes to building a personal brand with content
of themselves, they literally are like, oh my god like, the thought of doing a video
or the thought of putting a picture of themselves out there frequently makes
them literally want to vomit. I've had some clients who just feel sick at
the thought of having to put that much content out there about themselves. But
it's all about balance and you don't have to
share every single intimate detail of your life. You guys know me,
you know my journey, you know my personality, you know the things that I
believe in, you know that I love fashion, you know that I love traveling, you know
that I love all of these things. But you don't know that I had a doctor's
appointment yesterday, you don't know that I put my car into the garage the
other day. There's a level and there's a line and you don't have to share every single intimate detail. So when
people think about personal branding, the first mistake is they think, I'm gonna have to share every single detail
of my life, but you don't. You literally don't, you just have to share enough,
you have to be true you, have to be authentic, you have to be yourself. That is what makes a great
personal brand and guys, honestly I'm so hard on my clients sometimes when I see them putting their content together and there's no pictures of themselves
I say 'Why is there not a picture of you? We've gone through this: there needs to be more pictures of you' and they're like
"Yeah, but Kaylie I don't have the right clothes, my makeup wasn't great, my hair wasn't great that day,
I'm not really feeling myself, I feel fat, I'm pregnant." All of these excuses come up which stop people from really
growing their personal brands. And guys, you have to understand your business needs it. I have been doing this for years now.
The branding side of things, growing personal brands like, I see how quickly brands excel
when they are a really strong personal brand to those who don't put the effort in to build a personal
brand. So I just wanted to share some of those things with you and, even look at
today like this is all part of my brand, how I'm just here talking to you guys, it's windy
and I'm holding the microphone basically in my mouth so you guys can hear me, my hair is all over the place
and the sun is in my eye, but that's it. That's just life sometimes.
So guys, don't worry about being perfect. That's another reason why people are so
scared about a personal brand because they feel like everything has to be
perfect, it really doesn't. It's about your messages, about you. People want to work with you.
They're not expecting to work with this perfect polished person.
So, develop your personal brand. When you start to do it the more content you put out there
about yourself, I'm not gonna say the more comfortable you're gonna feel about it, but the more you're gonna
realise how much this helps your business. And once you realise that it's going to be no stopping you. You'll be like yeah take my picture! Next picture! Yes! Take a picture of me!'.
But yea, so I wanted to share those thoughts. You can see everyone in the background.
like I said, I am on a rooftop right now. And even now I see people just staring at me
like what is she doing it she's so vain. No, I'm not I'm actually trying to give
some advice and value to my audience! So just don't worry about what people think
because that's another reason why people really struggle to grow their
personal brand, because they worry about what other people think. So, I hope you have found that valuable
and I hope that you can hear me, honestly I'm gonna listen to this. It's like 7 minutes long and if I can't
hear anything, I'm gonna have to record the whole thing again. So I hope you can hear me
and I shall speak to you guys soon, bye!
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