hello hi everybody welcome to my live mini training today I'm really excited
to offer you this training today we're going to be talking about the difference
between a Facebook page and a Facebook group and how you can be using them in
your business to grow your business so like I said I'm really excited to offer
you this training today because I know there's a lot of confusion around what
all the different things we can have on Facebook are and what makes sense for us
to use them in our business what's going to to help us the most in our business
you know are we using these things the right way and in the I don't know the
most profitable way in our business is right and so just really quick before we
dig into a Facebook page and a Facebook group let's also talk about your
personal profile because it's worth a mention and these are the three things
that you can have on Facebook and I want to clear them all up so that you
understand exactly what the intended use of each one of them are as far as
Facebook is concerned anyway so your personal profile this is another
question that comes up a lot is should you do business from your personal
profile and Facebook doesn't want you to that's why you have a personal profile
so your personal profile is meant to be for you as an individual to connect with
your friends family and community right now that doesn't mean you can't do
business from your personal profile it's just that if you do too much business
from your personal profile you will get flagged by Facebook and you can get
thrown in facebook jail where your profile is temporary shut temp temp or
rarely shut down for a little while and you don't want that so if you decide
to use your personal profile and do any business on there or posting about your
business just make sure you're following that 8020 rule so that you aren't
violating Facebook's policies about your profile okay
so now that we've got that out of the way what is really intended for your
business is a page and a group so those are the other two pieces that if you are
an entrepreneur online you want to have a page in a group and this causes a lot
of confusion because groups have only recently really started to take off and
a lot of people used to do business from their page alone so there are some
previous strategies that only involved your facebook business page that no
longer work because Facebook updated the algorithm right if you don't know about
this there was a lot of buzz sometime basically over the last year that
they've been adjusting the algorithm and that's really changed how these two
things work so if you go to the Facebook fa Q's they give a really great example
of the difference between the two so I'm going to tell you what they say and then
we're going to go into it a little bit more too so Facebook tells you that the
difference between a page and a group is this so a page is the official page for
a business entity so I think the example they gave was for a band so let's say
the Beatles you know everybody knows the Beatles so the Beatles might have an
official business page and that represent represents them as a business
but then if you are a fan you can start a fan club which would be a group but
you are not an official business you're just starting a fan club group for
people who want to connect and talk about the Beatles so I thought that was
a really great example just to kind of initially define the two and it also
helps to see that there's kind of a similar way of doing business online
that there is offline so the way I like to give analogies so that we can
understand things better and I think that a Facebook the best analogy I can
give or some offline business analogies to understand how the Facebook page and
group work together online it's not all that different than how you might do
business offline so your facebook business page is like your storefront so
it's where people will see the name of your business and a tagline or what your
business has to offer and they can see business hours any
special offers you know if they can window shop and kind of see inside the
window of your business and what it's all about but it's not actually inside
your business but it's not actually working with you directly so it's just
your storefront letting everybody know that you are a business what your
services are what you can do for them how they can reach you now like I said
Facebook changed the algorithm so people were using their Facebook business page
to do a lot more of growing a following and reaching out to their audience but
once that algorithm changed Facebook took the reach of your posts from your
facebook business page and made them basically non-existent so even if
somebody has liked and followed your business page they are not going to be
seeing posts from your page very often if at all they really want your facebook
business page to just be that representative of you as a business
hopefully that helps clear that up because I know that previously a lot of
people were doing business from their page completely differently but it has
changed so if you can look at it as your storefront where people come to learn
about you and your business but it's not where you're doing business or where
you're growing an audience or building a following then hopefully that clears
that up alone right so people generally are gonna land on your facebook business
page are gonna be people who are exploring you and what you're all about
so my little tip when it comes to facebook business pages is make sure you
have it optimized so that you make it very easy for them to learn about you
when they land on it have a very clear you know statement on your cover banner
about what your business is and how you help people and then how they can work
with you further to so they give us great like call-to-action buttons you
can pin post you can create post on your page that talked about the services that
you offer so that's the kind of stuff you want to be using your business page
for so over in a group this is where we get the opportunity to create a
community environment so like facebook said this might be like a fan club for
the Beatles but this is also like seeing inside your business as a business owner
online so what is it like to work with you and so if you're creating a group
this is a really great strategy to create that warm audience or that
following online so your page is no longer good for that but a group is a
group is not the only way to warm up an audience but it's within Facebook and
Facebook Likes when you stay within Facebook so I highly suggest creating a
group community but when you create a group as a business owner online it
automatically establishes you as the expert or the authority within that
group too you are the leader so when you're doing business that's really in
your favor because you're automatically building know like and trust with your
audience as a group leader so just remember that your group is needs to
have a specific common thread so if you have a specific niche that you're in or
a common interest amongst your target audience that's what you want to create
a group about so now everybody coming in is going to have a common interest like
I said and it's going to feel connected just from that interest alone so that's
how you get that community feel within your group one other distinction to make
here is that what you post in your group is private to only those group members
so remember this is not about going out and getting cold traffic to start to get
to know you this is where you bring them in and you start to build that
relationship and warm them up to working with you over on your page it is public
posts but just remember again that Reach is really not going to reach a lot of
public a lot but exactly the posts aren't going to get out publicly a lot
so that's another big difference between the two is what goes on your page is
public and your group is private but that's what allows groups to really
thrive and be a great opportunity for you as a business owner to build those
relationships um this is where people might say that you can like build your
own tribe too within that group so I hope that clears up some of those main
differences but now I want to kind of talk a little bit about
regi with the two because one thing that I like to do now that your page is more
of your storefront and your group is more of what it's like inside your
business how do you use these to really like help your business online right so
like I already said with your Facebook page make sure it's optimized so that
when they land on your page when somebody says okay you know like you're
watching my video and you want to go learn more about me you can go over to
my page and check me out where I have a cover photo of me so that I can
immediately show them who I am and start building that know like and trust
just with recognizing me and I have an I help statement on my cover photo too so
I help women entrepreneurs build successful businesses you know so make
sure that when people see that cover photo they know exactly who you are what
you do and how you help them because that's your that's your first
opportunity to get them to stay with you and maybe start digging around on your
Facebook page to learn more right so you don't want to lose them make sure that
cover photo is really strong and that your photo is in as many places as you
can to so that you start building that relationship right away so you're trying
to capture this cold traffic's attention on your Facebook page it would be nice
for them to like and follow your page just for social proof or you know social
status online you know you don't need a lot of followers on your page that
really doesn't matter all it does is give you a little bit of social proof so
going for likes on your page is only going to give you that so just remember
that and remember I'm sure that there's some people out there teaching different
strategies because the page used to be used differently so when the algorithm
changed all of this changed alright so you've got a couple other opportunities
to keep them with you on your business page and that is in your About section
that's one of the most visited sections on your page so remember this is cold
traffic they're coming to learn about you and what you have to offer so
they're gonna dig a little bit and they're gonna see what you're all about
so complete that About section as much as you can you can add description you
can add hours you can add links to websites you can add a phone number and
email things like that so fill and make sure you give them as much as
you can you can add personal interests and hobbies and things like that too
so another great section that they give us on our Facebook business page is my
story and it pops up right away so it will capture their attention and you can
add a photo of you again and I like to put links in here to anything I have
going on so if I'm offering a webinar training or if I'm promoting a course or
a program I'll put it in my story or if I'm promoting my group I'll put a link
to join my group in that story as well so these are things again you've got you
know people have short attention spans so they land on your page capture their
attention and even if it feels repetitive to you keep putting your
message in front of them as many times as you can on your page it's your
storefront and you want them to stop and you want them to check you out and come
peek into your store windows right and see what you're all about and you want
to entice them to come in and shop with you
so another thing on your facebook business page it's really important is
to configure your call to action button that's right under your cover photo so
Facebook gives us this great tool and you can pick from all kinds of different
options to give them a call to action and since your Facebook page doesn't get
a lot of great reach if that person is on your page you want to capture them
you don't want them to never see you again
right so you want to take them somewhere else with you and your business where
you can warm them up so that call to action can be anything that you want it
to be I suggest a group if you link your group to your page you can create a
button that says visit my group and they'll take them right over into your
group where then you can start building that relationship if you're not going to
build a group or maybe you're not ready to build a group or you have some other
promotion in your business that's going on then you can make that button
anything you want it to be it can be a learn more button to link to a landing
page where you're offering a freebie or a landing page where you're offering a
free webinar or it can be a book a call button you know call me now and go
straight to booking a call to working with you so
it can be all kinds of different options but it's great that we have that call to
action so that when somebody lands on our page we can capture their interest
right away but then take us take them with us further into our business so
like I said I really believe in the group because it's within Facebook you
get to be the leader of a community you get to establish yourself as an expert
right away which is building that know like and trust really fast with somebody
that you just met and community is great I think that's one of Facebook's you
know ultimate missions is to you know change the way we communicate but
bringing us to get but by bringing us together as a community as well online
so I think that most people want to be a part of something that they feel
connected to so it's pretty awesome is online business owners to be able to
create a community that is tied together by a common thread where people can come
together and feel you know connected to each other so I give kudos to Facebook
for giving us the opportunity to create groups and I know that it can seem scary
to lead a group at first but if you really you know stay grounded and don't
get wrapped up in the like what should I be posting within a group and just
really say what do my people want to talk about and if you're one of your
people you know what you want to talk about then you'll be able to create an
engaging group you know asking questions that are questions that either you have
and you want the answer to or personal questions to just get to know the people
within your group people love to talk about themselves so don't ever forget
that you can really easily lead a very engaged Facebook group so don't let your
fears about what would I say stop you from creating a group and another fear
that I hear a lot of people say is well I just don't know if I have the time to
lead a group community you know quite honestly a lot of people when they're
starting their online business or doing it along a full-time job or you know
maybe you're a full-time mother and you have a lot of kids and you're busy
whatever it might be you think that the time commitment might be overwhelming
and it doesn't have to be either you just have to have a consistent strategy
for posting and maybe all that is is one simple post everything
day or maybe it supposed every other day but whatever it is it's something that
you can keep up with consistently talking about you know what interests
you because your people should have a common interest to you as well
and try to get to know the people within your group you know make it personal
those are some really simple rules to follow to create an engaging group and
as business owners running our business online we want to we want to warm people
up to working with us because taking them from told to a client is near
impossible and so having that warmup process be within a group is an amazing
free and easy way to create that warm audience so alright well hopefully this
was helpful today I know that this is a really confusing
topic so the really simple recap of this is that a Facebook page it's public but
you're not gonna get a lot of reach so remember that that's your storefront
where you are letting everybody know as they find you on Facebook you know they
come across you and they want to check you out that you're telling them
everything you can as quickly and as simply and consistently as you can on
your Facebook page but it's not a great idea anymore to do a lot of warming up
of an audience on your facebook business page because that reach just isn't going
to happen so you want to take them from your page over to somewhere else where
you can warm them up build that know like and trust so that they are ready to
take those next step with you they're ready and they're comfortable to take
the next step and doing that within a group is an awesome and amazing
opportunity that facebook gives us to create a community and to be the leader
of that community within Facebook so it's free it's easy and doesn't require
a lot of time or you know crazy posting strategy just need to be real and be
yourself in there and talk about what you want to talk about so and that
Facebook group is private so that does help create that community feel to where
people feel a little more comfortable posting and is a great way like I said
to build that warm audience so anyway I hope that this helps
if it didn't or if I've left you with more questions than answers please let
me know I would love to answer any questions but this if this was helpful
let me know to say you know give me a thank you give me a like say hello tell
me where you're from and like I said I'll answer any more
questions if you have any about how to use a page and a group successfully to
you know market your services in your business online so take care everybody
have a great day and I'll talk to you soon bye
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