How you can stand out from the sea of sameness in social media, especially as a restaurateur?
I know how—and now, you will, too!
Let's get into Restaurant Marketing The Distinctive Difference right now!
Hey, what's up everybody, it's Stacey Storino from Restaurant Shortcut, with another
video that'll help you grow BOTH your restaurant's social media AND its profit margin!
Welcome back to the channel.
For the new people here who have no idea who I am, over the years I've worked with multiple
six figure and seven figure food service establishments to help them grow their businesses via social
media.
My work has led to features in the Wall Street Journal, ABC, NBC, CBS, Fox News and more.
If this is your first time here, and you want to learn the tips and tricks of commanding
diners' attention—which is ever more focused on their social feed where your restaurant
needs to be found—start NOW by smashing that subscribe button and clicking the bell
notification so that you don't miss a thing!
Let's get into Restaurant Marketing The Distinctive Difference.
Now as a Restaurant Owner, you may already know that establishing a restaurant's brand
is critical, because a brand really is an experience that you're promising to your
restaurant's ideal customers.
I call those people your restaurant's Taste Tribe.
So, perhaps, you may also know as a Restaurateur that your eatery's brand should have seven
different elements fleshed out so that your restaurant brand will actually demand your
Taste Tribe's attention when they encounter your restaurant's social media posts online.
I've done a playlist covering all seven branding elements, one video at a time, so
make sure you check them out.
That said, I'm pretty sure, from a restaurant owners' specific perspective, you may NOT
have known that one distinctive difference can help your restaurant's brand stand head
and shoulders above all of your unenlightened competitors.
And that distinctive difference is the branding element of the icon.
What is an icon, when it comes to a restaurant's branding and subsequent social media marketing
strategy?
It's the logo and any other images that can symbolize your restaurant.
It's an image that, in an instant, your Taste Tribe can identify you by.
And when you've built the know, like and trust factor with your restaurant's patrons
long enough and strong enough, that icon and any other corresponding imagery can serve
as symbolism for a true tribe-like experience, a lightning rod for the energy and attention
of your Taste Tribe itself.
Getting the right logo created properly as one of the main icons to represent your restaurant
and its branded experience is SO important.
As a restaurant owner, you may find this next piece of advice surprising.
Don't just logo creation and the construction of any other icons for your restaurant branding
to someone online for five bucks and think that you're going to score a home run with
your target audience.
Pre-set templates are rarely the recipes for creating true iconic experiences via imagery.
Seriously, take time to work on your brand logo or icon.
Like, a LOT of time.
And make sure that a branding expert is involved in the process creating your restaurant's
iconic imagery for you.
Have the same entity not just create the logo, but any other imagery that will be used on
your website, your menu, your social media posts, the banners for your social media accounts,
and more.
Why?
Well, with a properly designed logo, your target audience will respond to your restaurant's
brand on a deep level.
And a good logo can build loyalty between your business and your customers.
It's part of your brand identity so while it's not the be-all, end-all of branding,
it is an important factor nonetheless.
But this is why you really need to research your target audience and share this information
with a branding expert who can build the house of iconic success on the firm foundation you've
laid down in the first place.
With the proper research, you will then KNOW what your Taste Tribe wants, what they need
and WHY, in the exact the WAY that they'd prefer to have it served up.
So the symbolism that your logo and/or other brand become imbued with should speak on all
of this.
Not to freak you out, but color psychology in the restaurant industry is a big deal.
Even the colors themselves that are in the logo should be very carefully picked, and
given the data you collected up front, it could influence the exact shade of a color
that's used, down to the hex color code itself.
Wait.
Don't know what a hex color code is?
It's a way of specifying color using hexadecimal values.
The code itself is a hex triplet, which represents three separate values that specify the level
of the component colors that come into use.
The code starts with a pound sign and is followed by six hex values or three hex value pairs.
So when I'm talking about decisions will be made down to the EXACT shade of a color,
I'm not kidding.
That exact hex color code or codes will be used to make your Taste Tribe's experience
with your brand across the internet as consistent, smooth, slick and pro as can be as they encounter:
your website, your social media accounts, the quote cards you put up, the colors you
bring into a picture post you're otherwise optimizing, like seriously….
Everything!
Overwhelmed?
Don't be!
Here's a few tips to help you out when picking the brand logo or iconic imagery that's
best for YOUR restaurant.
First, check out your competition.
What are they using?
Consider this a cheat sheet to give you guidance on what to do for your logo or icon, BUT remember,
you want to be different from them, too.
How can you keep the same vibe but switch it up a bit and improve upon it, in a way
that doesn't speak to YOU but to your Taste Tribe.
Focus on your restaurant's creation story and see how that will influence your logo
or icon.
In a previous video, we talked about the creation story, so make sure you check it out.
But definitely pay attention to your message or brand promise to your Taste Tribe, big
time.
Restaurateur-Entrepreneur, just like your restaurant's creed is a simple slogan that
makes it hard to forget your eatery, the restaurant's logo or iconic imagery should have the same
effect on your Taste Tribe.
Check out my past video that talks about your brand creed and how to do it best.
But when it comes to selecting a logo or other iconic imagery for your restaurant, do NOT
be too trendy.
You will look dated in a month and your Taste Tribe may be over that look and onto something—and
somewhere—else to eat.
If your logo or icon leaves your target audience feeling flat, you're done.
Why?
You never get a second chance to make a first impression.
And that's never been more true than now, when every social media feed becomes more
competitive with every passing day and your Taste Tribe is being offered more choices
on where to dine seemingly by the minute.
Want my Restaurant Shortcut Quick Start Guide that'll cover some of my most effective
tips and tricks to build your restaurant brand?
You can find it at the link below this video.
Check it out and you'll learn tips on how you can be efficient and effective with your
restaurant's social media content so that it acts as free advertising AND so that you're
constantly building your list of customers while ALSO building your restaurant's fan
culture that'll support you no matter what the economy looks like.
And learn even more ways to grow your restaurant's social media by hitting the Like button below,
smashing the subscribe button and clicking the bell notification so YOU don't ever
miss a thing!
Thanks so much for watching and I'll see you next time my Restauranteur-Entrepreneurs!
For more infomation >> What's the Difference Between Hominids and Hominins? - Duration: 5:10. 
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