If you've tried social media marketing for your restaurant in the past and have been
disappointed with the results, let's fix that right now.
How?
Let's get into the right way to start a Social Media Marketing Strategy for a Restaurant!
Hey, what's up everybody, it's Stacey Storino from Restaurant Shortcut, with another
video that'll help you grow BOTH your restaurant's social media AND its profit margin!
Welcome back to the channel.
For the new people here who have no idea who I am, over the years I've worked with multiple
six figure and seven figure food service establishments to help them grow their businesses via social
media.
My work has led to features in the Wall Street Journal, ABC, NBC, CBS, Fox News and more.
If this is your first time here, and you want to learn the tips and tricks of commanding
diners' attention—which is ever more focused on their social feed where your restaurant
needs to be found—start NOW by smashing that subscribe button and clicking the bell
notification so that you don't miss a thing!
Let's get down to how you start a Social Media Marketing Strategy for a Restaurant.
Now as a Restaurant Owner, you may already know that establishing a restaurant's brand
is critical, because a brand really is an experience that you're promising to your
restaurant's ideal customers.
I call those people your restaurant's Taste Tribe.
So, perhaps, you may also know as a Restaurateur that your restaurant's brand is actually
a multifaceted entity with a life of its own, instead of some two-dimensional flat, boring
concept that consists of nothing more than a logo, a color scheme and a selected cuisine…and
maybe a distinctive font for the text on your website and menu.
There are actually seven elements that you need to get established in order to flesh
out a three-dimensional restaurant brand that will actually speak to your Taste Tribe when
they encounter your restaurant's posts online.
I've done a playlist covering all seven branding elements, one per video, to keep
things in bite sized chunks for you.
This video covers just one of those elements.
That said, I'm pretty sure, from a restaurant owners' specific perspective, you may NOT
have known how much effort you really should put into crafting your restaurant's creation
story.
What is it?
It's the origin of your brand and explains why your restaurant got started in the first
place.
That "Why Factor" is critical.
Nobody wants to buy from some nameless, faceless corporation or franchise if they can align
themselves with a branded experience that feels like it's got a WHY or a purpose behind
it.
Too many restaurant owners are stuck in a time warp where they think that good food,
good service and a good location is enough to really rake in the business.
With all of the competition that's out there clamoring for attention where diners' attentions
are most of the time (meaning in their social feeds), well…it just doesn't work anymore.
To stick out of the sea of sameness in your potential Taste Tribe members' social feeds,
you should do what many of your competitors don't do…or won't do.
You start your restaurant brand by giving it a personality so that when people come
across it online, they are attracted to it.
Not just ANY personality though.
It's the backstory and resulting attitude and vibe that comes from roots that run deep
in terms of the thoughts, feelings and emotions of your Taste Tribe members.
If you've done your homework and know specifically WHOM you're trying to attract to the product
that you're selling (in this case, your restaurant's cuisine, service and atmosphere),
then you know WHAT kind of experience they're looking for.
So your creation story plays into that experience and WHY your restaurant, above all other choices
in the area, will create the experience that your Taste Tribe wants and needs.
As a restaurant owner, you may find this next piece of advice surprising.
I wouldn't put up another post online anywhere on social media until you've got your restaurant's
creation story set up to your satisfaction.
Why?
Because it should, either directly or indirectly, influence every post that is put up on behalf
of your eatery from now on.
Your creation story will inject those posts with personality that will make it pop out
of the virtual sea of sameness in bass relief so that it's pretty hard to ignore by the
Taste Tribe you're attempting to attract to your restaurant's door.
If you're trying to sell people on your restaurant's cuisine by merely spitting
out data and facts about the food you eat or the location your restaurant is located
at, well, facts tell BUT emotions sell.
You've got to balance information with emotion so your restaurant's brand has a personality
that your Taste Tribe can make an emotional connection with.
Personality comes from being personable.
Your restaurant can become more personable, if you will, when you share its backstory
and why it exists and serves the cuisine that it does to the people that it does.
See, your creation story humanizes your restaurant's brand.
Then people want to experience your restaurant's brand when they encounter it in their feed
or in search on a platform, because they relate to your brand.
They'll explore your restaurant if it's otherwise new to them and/or they'll keep
coming back because they relate to your restaurant's creation story and fell in love with it in
the process.
The more they know, like and trust your restaurant's brand, the more they will patronize your business.
Period.
But other than telling your creation story on, say, the About page of your website, and
maybe popping it somewhere in print inside your actual restaurant, how else can the creation
story be woven into your social media marketing strategy?
Maybe the creation story will inspire the meme or quote card that you'll post next
on social media.
Maybe the creation story will be part of the narrative for your live streams and/or your
YouTube videos.
Maybe the creation story will be woven into the next micro-blog post that your Instagram
posts should have going on.
Definitely, though, you'll have evolved your restaurant marketing and branding to
a whole new level in a way that leaves your local competition seeming lifeless, eating
your dust in comparison.
Yeah, that sounds nice, right?
Go get 'em, tiger!
Want my Restaurant Shortcut Quick Start Guide that'll cover some of my most effective
tips and tricks to build your restaurant brand?
You can find it at the link below this video.
Check it out and you'll learn tips on how you can be efficient and effective with your
restaurant's social media content so that it acts as free advertising AND so that you're
constantly building your list of customers while ALSO building your restaurant's fan
culture that'll support you no matter what the economy looks like.
And learn even more ways to grow your restaurant's social media by hitting the Like button below,
smashing the subscribe button and clicking the bell notification so YOU don't ever
miss a thing!
Thanks so much for watching and I'll see you next time my Restauranteur-Entrepreneurs!
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