what is affiliate marketing simply put it's performance based marketing whereby
affiliates promote a merchant's product or service and get compensated for every
sale visit or subscription they send to the merchant the most frequently used
payment arrangements include paper sale and pay per lead models we'll cover
these in a later movie there are different ways you can run manage and
promote an affiliate program man this may involve multiple parties in the
relationship but there are two two main participants without which the existence
of the very type of marketing such as affiliate marketing would have not been
possible and these are the party that has the product or service and the party
that knows how to sell it the former is the merchant sometimes
also called advertiser while the latter is the affiliate sometimes also called
publisher in this video course we will focus on the latter on affiliates an
affiliate program is a business arrangement whereby one party the
merchant agrees to pay another party the affiliate for referrals of sales leads
subscriptions or other qualified actions the payment is remitted for all the
actions that occur in the event of the end consumer clicking the affiliate link
which leads to the merchants website and results in an action that the advertiser
desires for example an online purchase for the sake of clarity it is important
to emphasize that the money is being paid on all confirmed and valid leads or
orders in rare instances affiliate programs may also be called associate
programs as is the case with Amazon reseller programs commission revenue
sharing bounty or partnership programs many successful affiliates also
frequently called super affiliates in the u.s. are truly better experts
what they do then most of the merchants that they promote consequently they can
market an online merchants product or service in such a way that the merchants
receive incremental business while they themselves make a good living off the
affiliate payouts that they receive and return the rest of the videos in this
course we'll walk you through the key affiliate marketing notions we'll tackle
the most important areas and equip you with the information and tools that you
need in order to chart your own roadmap for affiliate success
in this video we will look into the specifics of affiliate advertiser
relationships into the earning potential of an affiliate website and into the
startup costs time investments and skills required let's start with the
affiliate advertiser relationships when looking at how the term affiliate is
defined in any literature on business or economics that is easy to be mislead
affiliates as the term is being used in online marketing are independent
marketers who may choose to promote a business and be paid on performance
basis it is important to realize that affiliates are independent marketers who
choose what affiliate programs to promote and what programs to drop what
merchants to push more aggressively and what merchants to spend less effort on
they are self-managed and not accountable to merchants for performance
all of this makes online affiliates very different from the traditional business
definition of an affiliate affiliate marketing is the art of doing emergence
marketing better than they can and profiting from it we will look into the
ways you can be doing merchants marketing better than they can in the
types of affiliates video to follow
you now let's look at some earnings related
considerations we'll look into the question of how much affiliates make how
one can forecast future affiliate earnings and the notion of passive
income let's start with the question of how much do affiliates earn affiliate
marketing may end up being anything from your casual earnings to a substantial
income however don't set the wrong expectations it often takes some time
and substantial effort to start earning substantial money through affiliate
marketing how can one forecast affiliate earnings
quite tentatively you can get an idea of what to expect
while the accuracy of these projections will always be highly contingent on the
number of program specific metrics as well as how exactly you are going to
market merchants on your website there is a number of variables to consider
prior to starting out as an affiliate these would be the metrics that will
tell you how well your website may do with affiliate marketing consider the
following five first of all the click-through rate it will be dependent
on how targeted your traffic is and the type of linking you'll be using banners
text links product links reviews secondly the conversion rate or the
percentage of affiliate traffic referred to the merchants website that converts
to the desired action that sale or lead but you are being paid for thirdly the
average order value if it is relevant or the average affiliate referred ticket
which is calculated as a sum total of all affiliate generated orders referred
over a given period of time and then divided by the number of orders fourthly
the payout will discuss the various options later but for our example here
let's use a percentage of the order value
fifthly the reversal rate whenever it is available as on a vaunt link or share
sale affiliate networks this is the percentage of affiliate referred
transactions that get reversed by the merchant then you also want to use
EPC or earnings per click the metric which is frequently tied to 100 clicks
as we will also do in our further calculations and it is disclosed for
most affiliate programs even prior to you joining them it tells you what other
affiliates are already making on this program and you can use this metric to
compare your personal projection with the actual average EPC registered for
the program finally a word of warning remember that things will differ
drastically from merchants to merchants so take things easy especially when
there are investments involved not to fall victim of your own incorrect
projections now let's discuss passive income you'll
certainly hear the phrase often however if as passive income you expect fully
automated earnings that don't require your ongoing involvement I have to
disappoint you you may indeed automate many things as an affiliate however due
to the dynamic and constantly evolving nature of internet marketing it is not
possible to build a 100% secure passive income stream you will have to put time
and effort into it to keep up with things and keep
succeeding
let's talk about the required investments first of all no worthwhile
affiliate program or affiliate network will charge you anything to become their
affiliate therefore starting up can be a rather low-cost exercise first and
foremost you'll need a website it will cost you under $15 a year to register a
domain name after that on a minimal budget your only ongoing expense will be
the cost of website hosting or under $10 a month
therefore we arrive at the startup cost from a hundred and fifty dollars a year
speaking of the time investment you can invest as little or as much time as you
are ready to it can be anything from a couple of hours a week to one to two
hours a day to a full working day when you are finally in the position to quit
your day job just remember to take it one step at a time and not jump into the
river without thoroughly educating yourself about the underwater surprises
as far as technical skills go there is room for both pure right-brainers and
tech-savvy folks in affiliate marketing while coders and programmers do have
certain advantages over pure right-brainers you do not have to be
technically savvy to become successful in affiliate marketing
yes programming skills can help but you may always outsource the work or use a
tool so whatever you've got you can work with it especially if you are open to
further self education and since you're watching this video now you obviously
are in conclusion remember that affiliate marketing is all about the
independence of the affiliate you may forecast your earnings but take things
easy especially with additional investments not to fall victim of
incorrect projections do not be misled expecting a fully automated passive
income stream and finally devote what you can time money skills expending as
the situation permits
we will now look at affiliate compensation models or for wedge
consumer actions can affiliates get remunerated the number one model to
consider is the cost per sale where affiliates get paid a percentage of the
sale that they refer this model may also be abbreviated as PPS or a paper sale
this is the most widely used payment model nearly 80% of affiliate programs
use it nowadays the next model to consider as cost per lead or pay per
lead where affiliates receive compensation for referred leads which
may be in the form of subscriptions or forms submitted or free trials the next
model to look at is cost per click it is a seizing model mainly due to a
large volume of fraud the only major merchant who uses a modified version of
this model is eBay through their eBay partner network which effectively is
their in-house affiliate program they pay according to quality collect pricing
where the per click rate changes daily based on the value of affiliate referred
traffic here's how they explained it when they initially introduced it with
quality click pricing we are now instead pay affiliates for each click sent to an
eBay site the price paid per click will still depend on short term and long term
revenue of the traffic that the publisher drives to ebay but will now
also take into account the incremental value of the traffic to ebay pay per
call is another model worth considering pay per call is when advertisers pay
affiliates for hot leads that call in for inbound calls just as with other
models it has the advertiser who determines what constitutes a valid lead
or a qualified call for which they will pay very frequently paper called bridges
the gap between online and offline let's look at how pay per call work
step number one the advertiser or the merchant creates paper call programs or
campaigns secondly we as publishers or affiliates applied to campaigns and
select the toll-free phone numbers that will track our referrals then we're on
our promotion online or offline when the consumer sees the number and calls in it
is the network or the paper call tracking platform that will track the
call rerouting it or connecting it with the call center agent on the advertiser
side and if our referred call meets the criteria set by the advertiser we will
get the payment from them of course there's plenty of room for hybrid models
an advertiser may run a cost per sale program where the cost per lead
component it may be a cost per sale plus pay per call or a cost per lead plus pay
per call or it may be an affiliate program that intertwines all three
together paying for sales and for leads and for calls to recap affiliates may be
paid for sales leads clicks calls and other actions you may be paid for
downloads or installs for subscriptions and free trials for views and so on the
undergirding principle of all of these is the performance based remuneration
principle which is at the core of affiliate marketing itself
you
while appreciating the universality of affiliate marketing we should always
keep in mind these three concepts the notion of qualified referral the
possibility of payout reversals and the notion of locking period so you won't
get paid for branding in cost per sale contexts you won't get paid for invalid
referrals or returned orders also you shouldn't count on commission until it
locks in your account and the advertiser with the merchant can no longer take it
back from you reversing it going forward keep these
concepts in mind while planning for your affiliate marketing success let's start
with the concept of universality of affiliate marketing it is integral to
understand that affiliate marketing is not a channel of marketing as some may
say or believe it is a marketing context the undergirding principle of which is
it's performance-based compensation models it works with most types of
online marketing display contextual advertising video social email and so on
the notion of qualified referral is central to affiliate marketing it is the
advertiser who pre determines what will constitute qualified actions for which
affiliates will get compensation and the affiliate receives their remuneration
only upon meeting these conditions it is also important to understand that
reversals of commissions happen and they may happen in the following instances if
the customer payment authorization failed or the customer place through a
fraudulent sale or if the order was returned or unclaimed if it was a
duplicate order or a canceled order in all of these instances the merchant will
reverse the affiliate transaction in most instances speaking our affiliate
behavior fraudulent transactions from affiliates will be reversed test
transactions to test if your links are working fine will frequently be reversed
as well so we'll be self-referred
transactions if they are prohibited by the merchant merchants on the other hand
may also place through test transactions and they will reverse commissions of
those order non-fulfillment and order adjustment will also call for payout
reversals payout reversals are closely tied to the notion of locking period and
it is important to understand what locking periods and lock dates are
affiliate Commission becomes irreversible only once the lock date is
reached and it is the advertiser that pre determines the state
you
in this video we will study the different types of affiliates and the
marketing methods that they use in the previous video we've learned that
affiliate marketing is not a channel we explained that it works with most types
of online marketing channels in fact when it comes to an affiliate type
affiliate types generally correspond to the primary promotional method or
primary marketing channel used by the affiliate we will look at ten types of
affiliates in an alphabetical order type number one content publishers these
affiliates rely on content saturated websites Sal fathered or user-generated
content like forums and they monetize them by affiliate links banners widgets
text links product links and so on the second affiliate type to be aware of is
coupons and deals these affiliates play on the human psychology of trying to
find a product at a discounted price if possible the third type of affiliates
would be affiliates that employee data feeds as well as comparison shopping
engines a whole segment of affiliate focuses on merchant product feeds they
work with them putting together useful websites like the fine calm for example
display ads are also frequently used by affiliates they would promote
advertisers placing affiliate linked banners instead of their regular display
ads in rotation this would also include retargeting another type of affiliate
publishers would be email affiliates these would be affiliates that market
via email and this would also include remarketing affiliate type number 6
would be loyalty and incentives affiliates these affiliates would
facilitate the desired end user action by offering them an incentive say cash
back or points or virtual currency in essence they will reshare a part of
their payout a part of the payment received from the merchant affiliate
type number seven would be mobile in pay per call affiliates these would be
affiliates focusing either on mobile marketing or on paper call marketing
specifically they will frequently bridge the gap between the online and the
offline intertwining it all with location-based marketing affiliate type
number eight search engine marketing or affiliates that employ search engine
marketing be it search engine optimization or pay-per-click marketing
or both they employ SEM to drive conversions to
advertisers affiliate type number nine would be social media affiliates from
forums and blogs to leveraging existing social networks to creating their own
these affiliates would use social media to market the merchants that they
promote and finally video affiliates these would be affiliates that focus
under video creatives which are known to yield twenty nine percent higher dwell
rate and forty five percent higher conversion rate these could be used
through affiliate networks like share sale or Cole video performance network
that allow a Philly its to monetize videos or tools like viewbix so
affiliate marketing is universal multiple promotional methods may be
employed and very frequently they correspond to the affiliate type from
content publishing to coupons and deals data feeds and display ads which would
include retargeting as well email which would include remarketing and loyalty
and incentives mobile and pay per call search engine marketing from search
engine optimization to pay-per-click marketing social media and video there's
a lot of room for synergies as well so do use all of these methods
or all of the methods that are relevant to your situation
you
in this movie we will look into different affiliate platforms as well as
methods of tracking or attributing affiliate referred conversions there are
two basic types of affiliate platforms affiliate networks and in-house
platforms affiliate networks are essentially mediators connecting
affiliates with affiliate programs providing tracking reporting and
maintenance services both to merchants meaning those who run their affiliate
programs on these platforms and to affiliates in merchants affiliate
relationships affiliate networks are also the ones who pay affiliates helping
you aggregate payments across different programs streamlining the payment
process for both parties involved here are the key affiliate networks that
operate in the u.s. nowadays affiliate window one playing CJ by converse and
formerly known as Commission Junction eBay Enterprise Affiliate Network
formerly known as pepper gem network racket and link share share sale and web
gains when it comes to in-house platforms here are the ones to know of
impact radius cake click Inc has offers performance horizon group post affiliate
Pro and proprietary solutions some merchants run their in-house based
affiliate programs on proprietary solutions such as Amazon with their
Amazon Associates Program or eBay with their eBay Partner Network or a Groupon
should you prefer network based programs over Indies it depends as mentioned
earlier working with merchants through affiliate networks is more convenient
and especially for beginning affiliates it's more convenient due to the ability
to aggregate payments across numerous affiliate programs also across the board
reporting is good to have if however the niche you choose to work in justifies
joining in house based affiliate programs definitely go for it with
giants like Amazon and eBay reliability shouldn't be a problem with smaller
merchants take it easy before you're 100 since certain you won't burn yourself
for most affiliates however it is not an either/or question but a both/and
situation as joining both networks and Indies allows them to work with larger
numbers of relevant merchants speaking of tracking clicks are tracked by the
platform either an in-house based platform or an affiliate network and it
happens upon the click on an affiliate link where as conversions are tracked on
the merchants confirmation page or thank you page and it is done by a string of
code also known as the tracking pixel what are cookies and why are they
important because affiliate sales are normally tracked using cookies small
text files set on the visitors computer and the duration of how long to keep
them on the visitors machine is called a cookie life in our context it means the
time period between the end users click on our affiliate link and the last day
when the merchant is willing to pay as a commission on the sale made by the
visitor that we have referred to them last click wins is the predominant model
of attribute an affiliate sales nowadays this means that regardless of how many
affiliates touched the customer in the pre-sale process it is the last
affiliate that sets the cookie on their machine before they place the order
through that will get the full Commission our cookie is the only way
the affiliate traffic and conversions may be tracked not at all there are a
number of platforms and bi platforms I mean both programs software and
affiliate networks that do not depend on cookies for tracking or do not depend on
cookies only tracking may also be tied to the shopping cart the end user is IP
or B URL based when affiliate IDs are being embedded in each URL or it may
incorporate a number of other kookiest solutions such software as has offers
impact radius link trust and post affiliate Pro
as well as such affiliate networks as if future Clickbank web gains and others
support kooky free or cooky less tracking as you select affiliate
programs inevitably you will bump into programs that offer extremely short
cookie life periods the first affiliate reaction may be why even bother with
these affiliate programs however if you dig deeper you'll find out that between
85 and 91% of purchases occur either immediately or within 24 hours after the
end customers click on the affiliate link combining this reality with the
fact that the above referenced brands generally yield higher than average
conversion rates makes them worth of your try anyway don't get me wrong I do
not support short cookie life quite the contrary actually I'm just saying that
some of these programs may still be worth your effort is it possible to have
all your affiliate reporting in one place certainly there are both tools
that can help you unify reporting across different affiliate networks and
merchants they are called affiliate statistics aggregators like a Philly
Board affiliate reporting F Jett Stagg and others but the good ol excel can do
the work to exporting your reports from the previously discussed platforms and
importing them into your own environment either manual you are using each Network
api's will work as well to recap affiliate programs may be run either on
an affiliate network or an in-house solution when it comes to the question
of networks versus Indy programs I recommend working with both collects are
tracked by affiliate links while conversions are tracked by code on the
confirmation page of the advertiser cookies and other methods may be used
for tracking cookie life is the time period within which you get paid last
collect wins model is good to remember at all times most conversions occur
within 24 hours and aggregation of affiliate reporting helps manage your
efforts
you
at the outset of this video course we have talked about setting the right
expectations of affiliate advertiser relationships we are now also aware of
the fundamental concepts and principles that undergird affiliate marketing we
also know of the most common payment models or the end-user actions for which
we can get compensated as an affiliate in this video we will answer three very
specific questions which pertain to your freedoms and limitations as an affiliate
how exactly will our payments be handled can I be an affiliate without a website
may I promote more than one merchant from the same niche let's start with a
question related to payments how exactly are payments handled affiliates choose
the payment threshold upon reaching which your payment will be remitted most
affiliate networks and in-house affiliate programs either preset the
threshold or allow you to choose the payment threshold and you will also
choose the currency in which you will be paid and is not available in all US
networks some operate in u.s. dollars only and you will also select the
payment method select affiliate networks such as Aventine market health des LAN
and affiliate programs like eToro also collaborate with solutions like Payoneer
which allows them to pay affiliates through prepaid personal master cards
some also support local bank transfers local wallets and international cheques
to summarize payment terms and options are highly dependent on the platform
specifics keep in mind the locking periods and possible reversals which we
discussed in an earlier video moving on to the next question is website and
must-haves for an affiliate while most affiliate programs will require a
website for approval technically one may be an affiliate without a website for
example you could be a paid Church affiliate who runs paid search
campaigns linking your ads through affiliate links directly to merchants
websites or you may be employing email marketing or run paper call campaigns
which work even offline however it is always a good idea to still have a
website where you will explain the marketing methods you use because many
merchants will not even consider your application if you do not have a website
and always double-check with each individual affiliate program if your
website bless methods are okay with the merchant do it before applying into the
affiliate program it is always better to have clarity on these things before your
commissions are reversed because your methods turned out to being compatible
with the merchant strategy for its affiliate program finally to the
question of promoting multiple advertisers may one promote more than
one merchant from the same niche absolutely as a free marketer you are
the one who chooses the merchants into which you are going to invest your
effort you are also compensated only when performance occurs merchants know
this and in the course of all my time in affiliate marketing I have never seen a
merchant who requests not to mention requires exclusivity to recap when it
comes to payments affiliates choose the payment thresholds currency and payment
methods even website less affiliates should have a website advertisers do not
require exclusivity speaking of any other limitations please refer to
affiliate program policies and terms of service agreements of individual
affiliate programs
you in this movie we'll discuss two types of
agreements to be aware of as well as the te rules and policies to pay attention
to the two types of agreements you should review or the affiliate Network
agreement and affiliate program agreements now it is important to
understand that you will be bound by both and it is important to familiarize
yourself with them and comply with both the other ways these agreements may be
called our Terms of Use or Terms of Service abbreviated as TOS service
agreement Terms & Conditions T's and C's policies and so on these are all
referring to the same thing affiliate network or affiliate program agreements
let's start with affiliate Network agreements they are agreements that
govern your relationship with affiliate networks among other things
these agreements covers such important provisions as the terms of network
service promotional rules restrictions and payment terms make sure that you
thoroughly familiarize yourself with these before starting to work with an
affiliate network keep track say in an Excel table of the specific terms of
various networks it's helpful as well don't underestimate the importance of
these legally binding documents and make sure you understand them both to comply
with them and to set your expectations on the proper level speaking of
affiliate program agreements similarly to affiliate networks Terms of Service
these agreements define and govern your relationship but in this case between
you and the merchant you and the advertiser many merchants will have
additional terms to those that you will see in affiliate networks agreements
that you will have to comply with make sure that you study these carefully
before starting to promote a merchant in some cases merchants will summarize the
key terms of the agreement in the first paragraph there are seven policies
to keep in mind as you review affiliate program agreements firstly payment terms
the number of referrals that the merchant is willing to pay you for the
locking dates which we have discussed previously in the extension
possibilities for these locking dates secondly trademark policies as they
relate to paid search domains HTML tags and review trademark plus rules you may
not be allowed to bid on trademarks exclusively but it may be okay to bid on
trademark plus an additional keyword on search engines such as brand name review
thirdly review coupon and discounts policies are you allowed to only use
affiliate program specific coupons or is it okay for you to harvest coupons from
other sources like social media and email campaigns of that particular
merchant what are non commissionable sales or products fourthly review their
search marketing rules or search engine marketing roles such as keywords display
URLs ad copy direct linking domain related policies also deserve your
attention review them for trademarks and specific keywords then also review
content related policies pertaining to unacceptable content use of logos and
trademarks usage of press releases and finally promotion related rules as they
relate to incentives software email sub affiliates social media and other
promotional techniques to recap you want to clearly distinguish between network
and program agreements do not underestimate the importance of these
agreements they are legally binding and keep in mind seven specific policies
those related to payments trademarks coupons search engine marketing domains
content and promotional methods
you
in order to not get burnt you want to choose affiliate programs wisely while
some say the choice is as simple as promoting those who pay more I strongly
disagree with the simplistic approach it can cost you a lot of money and time
spent on a wrong program before you realize that was wrong in the first
place higher percentages as commissions were
impressive flat amount payouts do not mean anything unless the program
converts therefore it is useful to look at every new affiliate program or
prospective merchant through a prism of 15 factors keeping also in mind that not
anyone of them exists in isolation they are always intertwined and
interdependent and your performance with any affiliate program will always depend
on a variety of these variables first of all look at the website start right from
the merchants website look at it from two angles
as a consumer and as an affiliate as a consumer pay attention to its ease of
use both overall and the checkout process in particular professionalism
and see how compelling it is does it have enticing calls to action then as an
affiliate make sure to critically check it for any leaks or ways for the end
consumer to take a route that does not lead to your Commission's most commonly
leaks come in forms of toll-free phone numbers online chat assistance that also
take orders links to other merchants and even Adsense units and affiliate links
of their own the second factor is the merchants reputation and the affiliate
programs reliability check the reputation of the merchants you are
planning to partner with and once again approached the question both as a
consumer and as an affiliate as a consumer you want to go to independent
review sites these will vary from industry to industry and as an affiliate
go to affiliate forums and blogs if there is something you should be aware
of it should be easy to find thirdly look at their prices and overall
competitiveness I have seen merchants create replicas of their websites with
only higher prices to make an affiliate program with higher payouts possible
I've also seen some merchants increase prices on their main website again to
allow for a handsome affiliate Commission techniques like these do not
help yourself consumers especially in our day and age of easy shopping and
easy comparisons have become more and more savvy they won't buy unless the
merchant is truly competitive this applies to pricing product selection and
even the merchants brand fourthly look at the market saturation some niches are
already too crowded and unless you have something of truly unique value to add
to the pre purchase process look for a less saturated niche newer affiliates
will find it especially hard to compete in heavily saturated niches take hosting
for example it's an interesting niche with plenty of interesting players but
it is way too saturated for a new affiliate then look at payouts when you
put together a comparative table which I hope you will be doing this will be one
of the factors that you obviously want to list in it however don't get too
focused on this one there are many other variables that will go into the final
formula and you want to study them as well then go the Terms of Service yet
elements like commission recurrence promotion restrictions all of these may
be found right in the merchants Terms of Service Agreement and they shouldn't
come to us as a surprise when merchants start canceling our commission on
invalid or unqualified leads or sales then the kooky life should be analyzed
as we've already discussed earlier this is the period of time within which the
merchant agrees to compensate us for the referred consumer if it is set at 24
hour and the visitor we refer purchases 25
hours past the initial referral you will get no Commission on that sale we have
also noted that the vast majority of sales or leads take place within the
first 24 hours factor number nine conversion rate this is one of the most
important metrics which helps you answer the part of the how much will I be able
to earn question for instance if we take a smaller merchant who is paying 10%
Commission on all sales and has 1.5 conversion rate and compare them with
Amazon Amazon is paying only 4% but the conversion rate is often around 6% we
will see the following happen on 1,000 referrals assuming an equal average
order value of $10 in the smaller merchant case those 1,000 visitors at
one point five percent conversion rate will convert into 15 sales those 15
sales at $10 average order value and 10% commission will mean 15% Commission in
amazon.com case 1,000 visitors at 6% conversion rate will convert into 60
sales at the same erage order value and lower Commission of 4%
they will translate into 24 dollars in commissions as you can see conversion
plays an extremely important role in the affiliate earnings and can make an
affiliate program that has lower Commission's look more attractive than
one that has higher payouts number 10 is EPC EPC stands for earnings per click
and most affiliate networks disclose this metric even before you join a
network based affiliate program keep in mind that in many cases the EPC figure
you will see will be tied to 100 clicks sent from an average affiliate in the
program to the merchant a reversal rate is the next one
analyze it is an extremely valuable metric though very few affiliate
networks disclose this information upfront and needless to say in-house
programs do not either therefore most frequently unfortunately affiliates have
to find this metric out from their own experience with the merchant either way
keep a close eye on this one basically every 1% of the reversal rate implies
one reversed order per each batch of 100 the next factor to analyze this tracking
and reporting platform do your homework here and ensure that you are comfortable
with the tracking and reporting platform being an affiliate network or their
in-house software that the merchant uses not all platforms are created equal and
not all affiliate networks tend for the same ethical principles to refresh your
knowledge of the existing affiliate tracking platforms view our tracking and
reporting video Factory number 13 is management and approachability contact
the merchant and affiliate program manager for the program see how quickly
they get back with you and how detailed to end to the point their responses you
want to partner with someone who cares about your partnership you'll see that
some merchants do not or at least do not appear like they do care then come the
creatives whether you are relying heavily on a banner creatives deep
linked text links or product feed check whether the merchant is providing
adequate support here as well their creatives must be 100% affiliate
friendly and effective finally the tools that the merchant offers beed banners
and text links or dynamic creatives ability for you to deep link to any page
within the merchants website or widgets video creatives or product feed or
service data feed or api's if any of these are of importance to you check if
they have these ultimately remember that the time you spend on the preliminary
due diligence will pay off in the long-term safeguarding you from
wasted time money and nerve cells which cannot be reproduced
you
email marketing is powerful both as a standalone promotional method and as a
complimentary tactic so in this video we will discuss how to use this channel as
affiliates let's look at some statistics first 75% of marketers integrate their
email programs with their website 91% of consumers check their email daily
when asked what purpose email marketing serves 78% of marketers cited retention
7 he said engagement and 68 revenue generation 48% of emails are actually
opened on mobile devices and 90 1.4 percent of respondents said that they
use their smartphone to check their personal email furthermore 55% of
marketing professionals agree that email marketing is actually the most effective
marketing tactic why because email marketing has an ROI or return on
investment of some four thousand three hundred percent and for e-commerce
websites specifically email yields the highest conversion rates I hope that all
of this data convinces you that when it comes to online marketing using email is
not optional but mandatory in fact when you use self-built double opt-in also
known as confirmed subscription email lists it is actually an extremely
effective method of marketing used by many successful affiliates so host
subscription forms on your websites build your targeted email lists and use
them as you do this make sure to stay away from buying email lists to stay out
of trouble stay away from purchasing them build your own and from spamming or
being accused of it to avoid of being accused of spam always provide a working
unsubscribe mechanism at the end of every email you send so even if it's a
double opt-in email list make sure or that you have a working unsubscribe
mechanism in place every affiliate should divide their attention between
two types of newsletters one geared towards your target audience naturally
your primary type of newsletter and another one for the advertisers an
affiliate managers that you work with the more successful affiliates maintain
both types of email lists and corresponding newsletter through the
latter you can offer advertisers paid placements and additional visibility
opportunities on your properties if they supply you say with exclusive deals or
promos or higher payouts well the purpose of customer-centric newsletters
will be obvious keep the subscribers informed on the developments that they
are interested in as well as promos products and services that they may be
looking for the key principles to use and your email marketing is to know your
target audience secondly set measurable real goals and do measure them to
analyze them and then rinse and repeat speaking of the frequency of emails I
recommend starting with monthly emails and experimenting with bimonthly ones
after some time the key to making the newsletters work for you is in
delivering relevant information worthy of your audience's time and attention if
you don't have anything worthwhile to announce to them better skip a
newsletter rather than have them unsubscribe as a result there's a useful
stat Monday emails actually have the highest revenue per email so by all
means do intertwine email marketing into your overall strategy but as with every
other promotional method we have discussed
value your audience and always look at what you do through their eyes
you
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